Technology

Many entrepreneurs without technical expertise often have great ideas for startups that never come to fruition due to the lack of technical skills. However, knowing how to code can be advantageous when starting a business. Successful founders are able to convey a...

In today's fast-paced business environment, entrepreneurs need to be equipped with the proper set of technology tools to stay competitive. Using tech tools can help entrepreneurs optimize their workflow, streamline their operations, improve efficiency, and boost...

The role of Artificial Intelligence (AI) in modern entrepreneurship is transformative and multifaceted, reshaping the way businesses operate, make decisions, and innovate. AI, a branch of computer science that enables machines to simulate human intelligence, has...

In the rapidly advancing landscape of modern entrepreneurship, small businesses establishing themselves in the market can become prey to vicious cyber-attacks. In an era dominated by digital transformation, small businesses are increasingly relying on technology to...

In the fast-paced world of modern business, technological innovations continue to redefine and impact the way enterprises operate. One such revolutionary technology, blockchain, is making waves across various industries, offering unprecedented transparency, security,...

With technological advancements at its core, this era provides a vast array of remunerative jobs that appeal to varied skill sets and passions. Eager technology fans can explore these high-paying positions as a pathway to professional growth and prosperity. In this...

When self-employed, using AI technology can be very profitable for your business. AI can help self-employed individuals in many ways. AI-powered self-driving technology is vital for creating an environment that tailors explicitly to its employees and optimizes their...

In the modern era, the requirement for website accessibility goes beyond mere compliance with ⁠ the Americans with Disabilities Act (ADA); it has ethical importance as well. Ensuring that your website is accessible allows for a smooth navigation and interaction ⁠...

As the gig economy becomes more prominent and mainstream, many Americans are following suit and taking up gig work. Whether this is how you plan to earn a living or if you are looking for a way to make some additional income, there's something for everyone. Below are...

The rise of gig economy platforms, or apps such as Uber and PostMates, has revolutionized the way people work and earn income. Gig worker apps have emerged as a powerful tool, connecting individuals with diverse skill sets to a wide range of flexible and on-demand job...

Cybersecurity is an essential aspect of any business, and it's becoming increasingly important in today's digital age. As cyber threats continue to evolve, it's crucial to stay up to date with the latest best practices and techniques for securing your business. One...

Technology has become one of the fastest-growing industries worldwide, and those working in the IT field generally receive higher salaries than those working in other industries. The Bureau of Labor Statistics expects a 15% increase in IT jobs over the next ten years,...

In today's digital age, there are many opportunities to make money on the side through gig work. Whether you're looking for additional income to support your small business or want to launch a side hustle, gig apps can provide a flexible and accessible way to earn...

Being an entrepreneur requires strong organization skills. For some people it is a natural gift, for others it takes practice. Here are a few apps to help keep you organized. Google CalendarGoogle calendar is a great tool and one that I use often. You can use it on...

The world of social media is a powerful tool with seemingly no limits. With that being said, it is also regularly changing and evolving in trends. In order to make the most of your business’s social media outlets, it is essential to move with these changes. First and...

We are living in a digital world, every successful business has some type of media presence, here is how you build yours.  Creating your Profile  If you already have a business name setup to match your website then stick with it, consistency is key. To create your...

There has been a theory for a long time that phones are secretly listening to our conversations to collect data and generate targeted ads. The truth is, everytime you connect to a store's wifi or download a store's app, it sends signals and allows for “active...

Social media platforms have their own sets of algorithms that determine the content that users see on a daily basis. The Instagram algorithm usually consists of the following factors: relationship, interest, timeliness, frequency of use, followers, and session time...

In the ‘90s, it used to be somewhat novel to order something online — but those days are long behind us. Online shopping is absolutely necessary in the modern age. In fact, people can barely let a day go by without browsing for products on their phone before ever...

In 2018, e-commerce accounted for 11.9% of all retail sales. So it’s easy to see how your online marketing strategy can be essential to your success. Urchin tracking module (UTM) links are a great way to identify where your website traffic is coming from so you can...

The gig economy, which consists of people working in temporary positions or as independent contractors, has boomed in the last year, growing more than 33% in 2020. Well-known gig apps like Uber and Postmates have been around for more than a decade and are now...

In the year 2021, almost any minor inconvenience could most likely be answered with “there’s an app for that.” And in the technological world we live in, that may just prove to be true. However, not every app is completely necessary for everyone. It’s time to ask the...

Having trouble getting the attention you are looking for from your profiles? Use these helpful tips to improve your status! Make sure you have a great profile picture Having a good picture of yourself can attract the right crowd. If it is a professional job you are...

The pandemic devastated businesses in all industries last year, leaving many unemployed. In fact, at the height of the pandemic more than 1.6 million Arizonans were collecting unemployment in June 2020. Now more than a year later, many businesses are fully open but...

Did you know that 46% of all Google searches are looking for local information? Although “SEO” might sound like a fancy techie term that doesn’t apply to your small business, it actually does. Having good SEO means that locals can easily find your business when they...

Did you abandon your business’s Facebook page in 2009 and your Twitter account in 2019? Can people tell just by looking at them? If you’re struggling to create a unified image for your business, you’re not alone. Thanks to the internet, the free tools available to...

If you’re wondering why you should bother paying costs to protect your virtual assets, you’re not alone — a lot of small business owners do. Not many are willing to go the extra mile to prevent their information from being abused. That’s exactly why cybercriminals...

Whether you’re an SEO expert or just learning, you know that content quality is key to a high ranking on Google’s search engine. If you’re copying content from other websites, you simply won’t stand out enough to land on the first page (or the first 10 pages) of any...

You’re in the middle of a grocery trip when, suddenly, you remember you have a call with an important client. In a hurry, you take out your cellphone and punch in their number. But as you engage with the customer, you realize how difficult it is to understand them. No...

Nowadays, you may notice an increase of text message ads and alerts to your phone. That’s why, for many people, getting a text message about registering for the vaccine probably wouldn’t alarm them. However, the pandemic has brought about a new scam: COVID-19...

Now that everyone is plugged into the digital world, this is a better time than ever to reach new audiences. But how do you get peoples’ attention on the internet when literally everyone is vying for attention? You might think: Hey, man, I can’t compete with cat...

These days, using a landline is so early 2000s. All you need to be accessible is to have a phone, and imagine what could happen if that phone number were accessible to both your phone and your computer?  We’ve talked a little bit about the importance of cloud storage...

It’s super easy to forget things that instantly make our lives easier. I totally get it. However, you really, really don’t want to forget these essentials before we hit 2021. You’ll love yourself for thinking ahead if you start preparing to buy these now. No. 1: A...

If you’re newer to the world of search engine optimization (SEO), you may want to achieve a high ranking, but you might not know all of the hazards that your content is up against. Here are a few to keep in mind. Keyword-Stuffing Your Content If you’re selling lesson...

You’ve gotten a spam email, but this time, it’s from a “hacker.” They reveal your own password to prove it and demand thousands of dollars before the hacker does something drastic. The truth is that many of these people have bought your information from various...

With business and consumer needs changing so quickly this year, you don’t want to be left behind. How many times have you been out of the office and unable to access company data, leaving your staff and customers hanging? The best way to ensure you are keeping up is...

If you’ve finally started a company blog and put in all the effort to write posts, create tags, and enhance search engine optimization (SEO) for your content, it’s very exciting to post and send out to your email list. You might be eagerly awaiting people to find your...

Imagine you’ve suddenly gotten a Facebook message from someone you trust, like a great aunt. They ask if you’ve recently seen any good real estate. You wonder, why are they asking? Your great aunt says she’s recently gotten a $150,000 government grant and she’s...

The appeal of virtual marketing is so vast and mysterious that it can seem like magic. Why does some content suddenly go viral, and other content — requiring real hard work and well-earned money — struggles to attract any attention at all? While scientists might be...

As social media usage explodes and the platforms to engage with others online continue to proliferate, influencers have become a key group of players in the world of online marketing. More and more businesses are trusting influencers to endorse their brands and...

Are you taking every possible opportunity to reach out to your customer base through the internet? While you might think your business has a pretty good online marketing strategy, chances are it could still be better. That’s where SocialCore Marketing can help....

Today's tip is about... why a Capabilities Statement is so IMPORTANT!  I often get the question from clients that I coach – “Why is a Capabilities Statement so important?" And I respond, “When you apply for a job, do you provide your resume?” A Capabilities Statement...

Working remotely entails a fair share of challenges, including conferencing. In person, your voice and body language easily convey your message to your peers. However, videoconferencing makes it challenging to convey the same energy, and technical difficulties can...

You’ve probably never thought about the energy expenditures associated with web hosting, but it’s springtime, which means that everything is going green. Why not your business, too? According to Web Neutral Project founder Jack Amend, the average website produces...

Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....

Effective supply chain management can mean faster production cycles and lower costs. It’s an essential element of your business, and improving it begins with a thorough assessment of your current supply chain management. Getting a clear baseline of your how...

Payroll is like a lot of things in business: From the outside, it seems as simple as cutting a check. But in reality, managing your payroll involves tons of complex processes — think taxes, employee retirement accounts, time tracking, and health care, to name just a...

While the technology of films like “I, Robot” and “Blade Runner” is far from becoming commonplace, some of their modern conveniences are quickly gaining traction. A study conducted by Juniper Research indicates that, by 2020, 80% of businesses will be using chatbots,...

What's one of the best ways to waste your time and money? How about spending capital on a fancy looking site when you don't know how user-friendly it is? A website that doesn't appeal to consumer sensibilities will deter them from engaging and purchasing your...

When you first begin to pursue your passion as a career, it can be daunting to learn all the business jargon and tools. When looking at how to manage your customer experience best, one Google search will send you into a frenzy of confusion with terms like “Best CRM...

Many small businesses primarily rely on their physical location to sell their products or services. These types of companies are referred to as "Brick and Mortar" businesses. As an entrepreneur of a "Brick and Mortar" type business, the daily physical activities make...

Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...

As a small business owner, you need to think about what really sets your company apart in comparison to your competitors. One of the key distinctions is between differentiators and price leaders. Price Leader Price leaders compete against competitors on a cost basis...

As technology continues to improve, it’s important to keep an eye on the new tools you can utilize to streamline the way you do business. Even if you don’t need these services right now, having an idea of what these tools are can decrease the headache you face when...

The economy is always a point of contention, especially leading up to a political race. But one thing seemingly everyone, regardless of political leanings, seems to agree on is that small business and the entrepreneurial spirit are the backbone of our economy. So it’s...

Most of America depends on the internet for work, staying in touch with distant relatives, or working on school projects. So when the internet suddenly stops working, it sends people into a justified panic. Such an outage can cause work to come to a grinding halt....

Every business owner is faced with the frustrations of technology at some point. For most of us, it’s on a regular basis. Whether you’re working from your garage or a mega-office in Silicon Valley, modern technology can be just as frustrating as it is helpful. That’s...

Every business owner wants to stay ahead of the game, especially when it comes to the latest technological innovations that help improve the way business is handled. Sometimes, implementing the right technology is what transforms a tedious business process into...

Small business owners have to be constantly vigilant to stay up to date with our changing times. This means finding the right site to host your data and store your most important documents. The days of filing cabinets are long behind us, as cloud services like Trapp...

The business world is more mobile than ever before, and the modern entrepreneur is reaping the benefits. It may be time for you to leave the stuffy office behind and take your work with you wherever you go in a newly minted mobile office. It’s not as far-fetched as it...

If you are an entrepreneur, the first thing you should know is that phone apps are going to be your new best friend. When you are starting a business, you need to be on top of it 24 hours a day during the whole week. Having the right apps to manage it will make your...

It doesn’t matter how far behind your competition you are in the world of eCommerce. It doesn’t matter if you don’t know the difference between a blog and an e-book, or a flash sale and a viral marketing campaign. It’s never too late to hop on the fastest growing...

Millions of homes across the globe have some version of Amazon’s Echo digital assistant. There’s a slew of options between which ones to choose, with more upgrades seemingly available every few months. Apart from the standard Echo, there’s the Echo Dot, Echo Plus,...

We’ve all been exposed to at least one sci-fi story about how humans struggle to defeat a sentient supercomputer as it wreaks havoc on a now-obsolete world. Well — for now at least — it’s looking more and more like we’re going to be singing their praises instead of...

Our lives are deeply immersed in technology wherever we turn. From the screens in our pockets to the screens on our dashboards to the screens of our televisions, we are constantly and relentlessly bombarded by marketing. If everybody from the local hotdog stand to the...

Commerce has gone digital; there’s no way around it. Long gone are the days when specialty shops lined our towns’ main streets, and gone with them are the mom and pop stores that used to pepper the corners of our avenues. In their stead, a near-infinite hail of...

Buying the right IT programs can be a pain - where does one even begin to look, and how can you know if you’re buying the right program for you and your business? Cue Trapp Technology. Trapp works with their customers to simplify technology requirements by building...

After the Industrial Revolution, the world of business stayed consistent for about a century. That being said, the idea of that kind of thing ever happening again is pretty much out of the question. We’re living in a time where technology progresses faster than we can...

When I was a junior in college, my computer got hacked. It was a silly mistake that anyone older and wiser than a naive 20-year-old college student would know how to avoid, but it put me in some serious trouble. I had all my security information on my computer - I...

There are many cloud offerings these days, and getting an online presence is very easy. Most people purchase cloud offerings, but do not realize all the benefits they purchased. We often see people purchasing hardware solutions when they have already purchased a cloud...

Both PC and MAC offer a reliable and effective platform for running a small business. Both have advantages and disadvantages, however in my humble opinion the cost is not as different as you might think. Most entrepreneurs I have talked to about buying a mac have...