3 Centuries of Black Entrepreneurs in America

3 Centuries of Black Entrepreneurs in America

February is Black History Month, and it turns out black entrepreneurs have been soundly kicking butt in business since the 1800s. Whether laundering clothes for goldminers, persisting to become the wealthiest African American alive, or making the right product for the...
Three Surprising Psychological Truths About Pricing

Three Surprising Psychological Truths About Pricing

Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Tech that Will Reshape Marketing in the Coming Decade

Tech that Will Reshape Marketing in the Coming Decade

Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....
Three Inspirational Female Business Leaders

Three Inspirational Female Business Leaders

March is just around the corner, and it’s Women’s History Month. While women still only compose a tiny fraction of leaders at top companies in the US, that number is growing, and American girls have more and more female role models in business every year. Here are...
3 Tips for Marketing to Millennials in 2020

3 Tips for Marketing to Millennials in 2020

Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your...
3 Tips for Naming a New Product

3 Tips for Naming a New Product

All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
Choosing the Right Product KPIs

Choosing the Right Product KPIs

Without strong KPIs in place, you’ll be left guessing about your product’s performance. Choosing the right KPIs starts with making sure you’ve optimized the goals you have set for your product. The best KPIs are tied to a goal that is measurable, and keeping track of...
Essentials When Creating Buyer Personas

Essentials When Creating Buyer Personas

Creating a buyer persona is foundational to your business strategy. From product design to content creation, if you don’t know who you’re selling to and why they want to buy your product, the battle is lost before it has begun. Here are a few key considerations when...
2020’s Three Most Romantic Travel Destinations

2020’s Three Most Romantic Travel Destinations

Do you have a spouse or partner who has nurtured and supported you along your path to owning and running your business? February is the month of love, so why not make time to thank them for all their support with a romantic trip for two? Here are three of the most...