How To Handle Remote Management
Recent studies show that 43% of US employees have worked remotely, with some being full time remote workers. As this trend increases in popularity, you need to know how to effectively manage employees. It can be challenging to handle remote workers regardless of their...
How Do Facebook’s Privacy Policies Affect Your Marketing?
Facebook has recently experienced backlash regarding its privacy policies, and, as a result, their advertising tools will likely change soon to calm the tides. In a recent blog post, Mark Zuckerberg outlined his vision for the social media empire as a...
How Personal is Too Personal In the Workplace?
Fostering a company culture can be difficult. You want a culture that people gravitate towards, but you also need to maintain professionalism. Part of fostering a beneficial company culture is understanding the line between sharing and oversharing. People like to...
Top Cost-Cutting Measures
As we approach a new year, companies are looking for new ways to save money and properly budget. As a small business, it can be difficult to save money and grow at the same time. There are, however, some unique things you can implement to trim your operating budget....
Marketing To Gen Z And Millennials, What’s The Difference?
Most of the conversation in marketing in the last few years has centered on the millennial audience. However, it’s time to start thinking about the next generation with buying power. Currently, Generation Z consumers make up about 26% of the market, and that number is...
How To Succeed In Your Q4 Planning
Planning for the next quarter can be an intimidating task. If you’re not familiar with finances, you can easily get lost in the assortment of information available on the subject. If you’re feeling the pressure as the next quarter approaches, here are some...
A Layout for Workspace Success
Over the years, the “ideal office” has gone through several changes. The early 2000s tried a transition from cubicles to open floor plans, with the inclusion of ping-pong and foosball tables following soon after. But what truly makes a productive workspace? Here are a...
Marketing To Millennials
When developing your marketing plan, it’s easy to rely on traditional strategies that have worked in the past. But with millennials making up more of the market, those traditional tactics may not work. As the marketing landscape shifts toward millennials, there are a...