Fire the Marketing Hobby

Fire the Marketing Hobby

Give every marketing activity thirty days to produce a real conversation with a potential buyer, and cut or park anything that doesn’t. Somewhere in every solo operator’s week there’s an activity that looks like marketing, feels like marketing, takes...
Five Things Almost Done Is Nothing Done

Five Things Almost Done Is Nothing Done

Cap the number of projects you have open at once, and finish the one closest to done before you touch anything new. Look at your desk, your desktop, and your notes app. Count the things that are somewhere between started and finished. The proposal that’s eighty...
The Client in Your Head Isn’t Paying Rent

The Client in Your Head Isn’t Paying Rent

Track which clients you think about when you’re not working on them, compare that to what they pay you, and fix the accounts where the two numbers don’t match. Every solo operator has one. The client whose email you open with a small flinch. The one whose...
Achieving Wellness Goals Without Going Off Track Financially

Achieving Wellness Goals Without Going Off Track Financially

It can be tricky to eat healthy while attempting to tighten your budget. However, with a little extra effort and planning, your pocketbook doesn’t have to suffer extensively just to keep moving toward your health and wellness goals. Here are a few financially smart...
The Podcasting Platform That Became Twitter

The Podcasting Platform That Became Twitter

Long before Twitter existed, its founders were running a different company entirely — a podcasting platform called Odeo, built on the bet that podcasting was about to become mainstream. The bet had reasonably good timing until it didn’t. Shortly after Odeo...
How to Tell If You’re About to Quit Too Early

How to Tell If You’re About to Quit Too Early

Not every struggling business is one pivot away from a turnaround story. Plenty of businesses fail because the underlying idea genuinely doesn’t work, and continuing to push isn’t wisdom — it’s just delay. The harder question, and the one worth...
Shopify Started as a Failed Snowboard Store

Shopify Started as a Failed Snowboard Store

Some of the most recognizable companies in tech exist because a founder’s original business idea simply didn’t work — and Shopify is one of the clearer examples of a pivot that turned a frustration into a much bigger company than the one it replaced. In...
The Difference Between Stress and Overwhelm

The Difference Between Stress and Overwhelm

The words get used interchangeably, but stress and overwhelm are functionally different states, and treating them the same way tends to make the wrong one worse. Stress, in a healthy dose, is activating — it sharpens focus, adds urgency, and can genuinely improve...
Why Your Calendar Might Be Making You Anxious

Why Your Calendar Might Be Making You Anxious

Most people treat a full calendar as a sign of importance — proof that the business is in demand, that things are moving. Less often discussed is what a back-to-back calendar actually does to the nervous system over the course of a normal week, regardless of how...