Stop While You Still Know What’s Next

Stop While You Still Know What’s Next

The hardest part of most work isn’t the middle. It’s the first ten minutes. You sit down, open the file and stare at it. Where were you? What was the plan? You reread yesterday’s notes, check email “just quickly,” tidy a folder, and...
Give Clients Two Call Days

Give Clients Two Call Days

A single 30-minute call at 11 a.m. doesn’t cost you 30 minutes. It costs you the morning. You can’t start anything big at 9:30 because the call is coming. After it ends, you need a few minutes to write notes and send the follow-up, and by then it’s...
Define Done in One Sentence

Define Done in One Sentence

Most tasks don’t take too long because they’re hard. They take too long because nobody decided what “done” looks like. “Work on the website” can eat a whole afternoon and still not be finished, because it was never finishable. It...
Price the Change Before You Make It

Price the Change Before You Make It

THE TACTIC When a client asks for something new in the middle of a project, send a short written change order with the added cost and the new timeline before you do any of it. The project is underway. The scope was agreed, the price was set, and things are going well....
Send the Agenda Before Every Call

Send the Agenda Before Every Call

THE TACTIC The day before any client call, send three lines: what you’ll cover, what you need from them, and what you’ll both have decided by the end. Most client calls start the same way. A few minutes of small talk, then “So, what did you want to...
Charge for the First Step

Charge for the First Step

THE TACTIC Before quoting a large or unclear project, sell a small, fixed-price first phase that figures out what the project actually needs. A lead comes in with a big, fuzzy request. They want a new website, or a full bookkeeping cleanup, or a renovation plan, but...