Fire the Marketing Hobby

Fire the Marketing Hobby

Give every marketing activity thirty days to produce a real conversation with a potential buyer, and cut or park anything that doesn’t. Somewhere in every solo operator’s week there’s an activity that looks like marketing, feels like marketing, takes...
Five Things Almost Done Is Nothing Done

Five Things Almost Done Is Nothing Done

Cap the number of projects you have open at once, and finish the one closest to done before you touch anything new. Look at your desk, your desktop, and your notes app. Count the things that are somewhere between started and finished. The proposal that’s eighty...
The Client in Your Head Isn’t Paying Rent

The Client in Your Head Isn’t Paying Rent

Track which clients you think about when you’re not working on them, compare that to what they pay you, and fix the accounts where the two numbers don’t match. Every solo operator has one. The client whose email you open with a small flinch. The one whose...
The One Weekly Habit That Changes How You Work

The One Weekly Habit That Changes How You Work

Most productivity advice focuses on the day: better mornings, better to-do lists, better focus blocks. Far less attention goes to a habit that tends to matter more over time — a weekly review, done consistently, at the same time every week. A weekly review is simple...
Why Multitasking Is Making You Slower, Not Faster

Why Multitasking Is Making You Slower, Not Faster

Multitasking has a reputation as a productivity skill — the ability to juggle several things at once and get more done in the same amount of time. The research on how attention actually works tells a less flattering story: what feels like multitasking is almost always...