Offer One Add-On at the Moment They Say Yes

Offer One Add-On at the Moment They Say Yes

THE TACTIC Create one or two small, useful add-ons to your main service and offer them right when a client accepts your quote. When a client says yes to your quote, most owners send the contract, collect the deposit and get started. That’s the end of the sale....
Turn Every Good Project Into a One-Page Case Study

Turn Every Good Project Into a One-Page Case Study

THE TACTIC After every project that goes well, write a short case study: the client’s problem, what you did, and what changed. Use it in proposals and on your website. Most small business websites describe services. “We offer bookkeeping, payroll and tax...
Send Every Quote Within 24 Hours

Send Every Quote Within 24 Hours

THE TACTIC Commit to sending a quote within one business day of every inquiry or sales call, using a template that makes it fast. A potential client reaches out. You have a great call. They’re clearly interested. You tell them you’ll send a quote, and then...
Rank Your Clients by What They Actually Earn You

Rank Your Clients by What They Actually Earn You

Ask most business owners who their best client is and they’ll name the one who pays the most. It’s a natural answer. Big invoices feel like security. But revenue is only half of the picture. A client who pays $10,000 a year and takes 300 hours of work is...
Tiffany Made $4.98 on Its First Day

Tiffany Made $4.98 on Its First Day

In 1837, Charles Lewis Tiffany and his school friend John B. Young borrowed $1,000 from Tiffany’s father and opened a small shop in New York City. It sold stationery and what were called “fancy goods”: gifts, small decorative items, odds and ends....