A Number You Can’t Act On Today Is Entertainment

A Number You Can’t Act On Today Is Entertainment

Check your business numbers on a schedule, not on impulse, and only check the ones that would change what you do this week. Count how many times a day you look at a number about your business. Sales so far this month. Site visits. Follower count. Open rate on the last...
Give the Old Business a Deadline

Give the Old Business a Deadline

Most turnaround stories skip the hardest part. They tell you what the company pivoted from and what it pivoted to, and they leave out the months in between when the old business was still paying the bills, the new one wasn’t paying anything, and the founder was...
Avon Started as a Book Salesman’s Free Gift

Avon Started as a Book Salesman’s Free Gift

In the 1880s, David McConnell sold books door to door in upstate New York. It was hard work with a low hit rate, and he needed something to get past the front door. So he started offering a small vial of perfume, which he made himself, as a thank-you to any woman who...
3M Was a Mining Company With Nothing to Mine

3M Was a Mining Company With Nothing to Mine

In 1902, five businessmen in Two Harbors, Minnesota, put their money into a mining operation. The plan was straightforward: dig up corundum, the hard mineral used in grinding wheels, and sell it to manufacturers. They called the company Minnesota Mining and...
The Five-Minute Testimonial

The Five-Minute Testimonial

Ask for the testimonial in the same message where the client says they’re happy, ask three specific questions instead of “would you write something,” and offer to draft it from their answers. Every small business has a folder of glowing emails from...
The Podcasting Platform That Became Twitter

The Podcasting Platform That Became Twitter

Long before Twitter existed, its founders were running a different company entirely — a podcasting platform called Odeo, built on the bet that podcasting was about to become mainstream. The bet had reasonably good timing until it didn’t. Shortly after Odeo...