3M Was a Mining Company With Nothing to Mine

3M Was a Mining Company With Nothing to Mine

In 1902, five businessmen in Two Harbors, Minnesota, put their money into a mining operation. The plan was straightforward: dig up corundum, the hard mineral used in grinding wheels, and sell it to manufacturers. They called the company Minnesota Mining and...
The Five-Minute Testimonial

The Five-Minute Testimonial

Ask for the testimonial in the same message where the client says they’re happy, ask three specific questions instead of “would you write something,” and offer to draft it from their answers. Every small business has a folder of glowing emails from...
The Podcasting Platform That Became Twitter

The Podcasting Platform That Became Twitter

Long before Twitter existed, its founders were running a different company entirely — a podcasting platform called Odeo, built on the bet that podcasting was about to become mainstream. The bet had reasonably good timing until it didn’t. Shortly after Odeo...
How to Tell If You’re About to Quit Too Early

How to Tell If You’re About to Quit Too Early

Not every struggling business is one pivot away from a turnaround story. Plenty of businesses fail because the underlying idea genuinely doesn’t work, and continuing to push isn’t wisdom — it’s just delay. The harder question, and the one worth...
Shopify Started as a Failed Snowboard Store

Shopify Started as a Failed Snowboard Store

Some of the most recognizable companies in tech exist because a founder’s original business idea simply didn’t work — and Shopify is one of the clearer examples of a pivot that turned a frustration into a much bigger company than the one it replaced. In...