Write a One-Page “How We Work” Guide

Write a One-Page “How We Work” Guide

THE TACTIC Create a one-page guide that explains how you work with clients, and send it to every new client before the project begins. Most client frustration doesn’t come from bad work. It comes from mismatched expectations. The client expected a reply within...
Sell the Check-Up, Not Just the Project

Sell the Check-Up, Not Just the Project

THE TACTIC Turn the follow-up work your clients usually need after a project into a scheduled service: a quarterly or annual check-up at a fixed price. Most service businesses run on one-time projects. You finish the website, the tax return, the kitchen remodel, the...
Find Out How Much Trouble You’re Actually In

Find Out How Much Trouble You’re Actually In

When a business starts to slip, the owner usually feels it before they can measure it. Fewer calls. A quieter inbox. A bank balance that seems lower than it should be. That feeling is useful as an alarm, but it’s a poor guide to what to do next. Some owners...