YouTube Launched as a Dating Site Nobody Used

YouTube Launched as a Dating Site Nobody Used

In early 2005, three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim, registered the domain YouTube.com. The plan was a dating site with a twist: instead of writing a profile, you’d upload a video of yourself. The slogan was “Tune In, Hook...
Call the Customers Who Left

Call the Customers Who Left

When a business starts to slide, the instinct is to look forward. New offer, new marketing, new website, new niche. What almost nobody does is look back at the people who already told them something was wrong, by leaving. Former clients and lapsed customers are the...
A Number You Can’t Act On Today Is Entertainment

A Number You Can’t Act On Today Is Entertainment

Check your business numbers on a schedule, not on impulse, and only check the ones that would change what you do this week. Count how many times a day you look at a number about your business. Sales so far this month. Site visits. Follower count. Open rate on the last...