Marketing
Making a Plan for Your Social Media Marketing
You can’t deny the importance of social media marketing. There are very few industries in which you can see real growth that don’t have a social media presence, and that aren’t actively using that presence to market to their customers. This is especially true of a...
Using Referral Partners to Conquer Referral Marketing
The power of referral marketing cannot be understated. Not only does it make it easier to scale, but it leads to strong relationships that revolve around long-term business transactions. The connection you form with your partners should be your ultimate focus. After...
Why You Need a Digital Marketing Plan
At face value, implementing a digital marketing plan seems like a momentous task, especially if you’re not very tech-savvy. However, this process is not only beneficial to modern business but also necessary. It’s not as much of an uphill battle as you’d think. Putting...
The Spoils of Content Marketing
Traditional marketing schemes are becoming more obsolete by the day, so it’s about time you were let in on marketing’s best-known secret: Content marketing is king. With the advent of fiber optic internet access and a renaissance in direct mail — if it ever really...
Direct Mail Marketing for the Modern Age
When you think of marketing today, the last thing you probably think of is mailing content. Between social media, television, and online marketing campaigns, it may seem counterintuitive to seemingly take a step back into the 90s with your marketing plans. The fact of...
5 Marketing Tips to Grow Your Business
The start of the new year gets everybody motivated to set new goals for their everyday life. Your business goals ought to be included as well. The early months of the year is the right time to take the next step forward in your professional life. If you are an...
Marketing for One, Marketing for All
Marketing starts with connections and ends with interactions. The sooner and more efficiently you’re able to reach your clientele, the better results and more patronage you will experience as a result. By looking to those who have been through exactly what you’re...
3 Tactics Every Entrepreneur Should Master
Being a business owner is the ultimate juggling act. You need to know how to run a business, hire new employees, tackle taxes, market your product, the list goes on and on. When learning how to handle all of this at once, it’s understandable when some things get swept...
Uncommon Marketing for the Common Man
In today’s business climate, your best bet in marketing doesn’t have to involve renting the biggest billboard in town. Although the garden-variety methods of marketing all still hold true to some extent — TV commercials, handbills, punch cards — we no longer need to...
Taking Advantage of Social Media
Social media can warrant all sorts of well-deserved reactions, and personal perceptions. Social media seemed to show up overnight and before anyone realized, it was ruling the world. Only recently have colleges and universities begin to offer Social Media majors, as...
Mastering the Domain of Content Marketing
The Know-How to Pull in an Audience with Creative Content Why You Should be Creating and Publishing Content for Your Audience The umbrella of content marketing encompasses many aspects of creative advertising, all of which you should utilize to better reach...
Hitting the Social Media Marketplace for all it’s Worth
Social Media, Marketing Lore, and You Learning What Social Media Can do for You In the digital age, you’d be hard-pressed to find a logical reason to ignore the potential of social media. Its influence is everywhere we turn; its scope stretching out from third-world...
Why Every Entrepreneur Should Be Blogging
Picture this: You have a great idea for a product and you build up a business around it. It takes off for a while - you’ve got a great team with a common vision and great marketing ideas. Maybe your business does well...for a while. Then sales start to suffer....
Boosting Your Sales This Cyber Monday
Ever since I can remember, my mom and I have made it a tradition to get up early on Black Friday and get our Christmas shopping done. Every year, my mom asks me if I “still want to get up early” to go shopping, and every year, I say, “duh.” Of course, Black Friday has...
3 Ways To Improve Customer Service
Most adults have experience with some sort of customer service jobs. I spent a long time working as a customer service representative to get myself through my undergrad. Later on, working as a content manager in a newsroom, I realized that all that time I...
Acing A Freelance Pitch
In my perfect world, all my freelancing clients reach out to me and ask me to write pieces for them. Editors from around the world beg for the opportunity to ready my work. Unfortunately, most of the time, I have to be the one reaching out to potential...
Questions Freelancers Should Ask Prospects
Working as a freelancer can be a tricky business. Sometimes, getting hired by a company means you’re in it for the long run. Other times, you might just be hired for a seasonal project. Whatever the case may be, sometimes freelancers can get a little eager to start a...
Finding Your Target Audience
As a writer, you’ll hear all about the importance of keeping up with a blog. During my undergrad, practically every professor in the communication department drilled in into my skull. I must have had half a dozen blogs I was creating daily content for by my senior...
Which Social Media Is Best For My Business
When my dad published a novel, "Sons of Jupiter," by Scott Michael Brady, his publisher told him he would need to get on social media. He was already on Facebook, but his incredibly private settings made it impossible to share anything with the public. He adjusted his...
Instagram Continues Its Mind-Blowing Rise
Image credit: Lucia Lambriex | Getty Images Instagram now boasts 700 million users, and what is more impressive is that its growth rate is only speeding up. For reference, it took the platform just four months to add the latest 100 million compared to six months...
Leveraging Micro-Moments in Your Content Campaign
When was the last time you checked your smartphone? If you're like most people, it's probably sitting next to you right now. Or it may even already be in your hand. Mobile use has exploded in the last few years, with more people than ever relying on their smartphones...