Marketing

 
From Content Marketing to print, we have a few tools and tricks of the trade to get your brand seen, your message heard and your phone ringing.
How to Create Your Iconic Logo

How to Create Your Iconic Logo

Your company logo is crucial to your brand identity. It’s a representation of the company values, that should inspire action and foster brand loyalty with your target audience. Whether you’re rebranding or just starting, you need to put a lot of thought and effort...

Inbound Marketing Misconceptions

Inbound Marketing Misconceptions

Inbound marketing strategies have led many companies toward success. Unfortunately, misconceptions about this advertising technique have also pushed just has many companies to fail. To make the most of this marketing style, there are three common misconceptions you...

How To Make the Sale

How To Make the Sale

Everyone who works in sales has that one lead they just can’t close. Every lead has their own personality and needs, so it can be hard to meet those on the spot. These precise sales steps will ensure you have the means to tailor your approach to the personality of any...

What To Do With Bad PR

What To Do With Bad PR

Bad press can be detrimental to the success of your business. When it happens, you may feel fury, stress, and a significant amount of anxiety, but there are techniques that can turn this misstep into audience goodwill. Communicate With Your Employees Address what...

How to Avoid Holiday Shipping Nightmares

How to Avoid Holiday Shipping Nightmares

With everyone sending gifts and cards to loved ones, shipping during the holiday season can be a nightmare. Receiving materials late or having your consumers receive their products late puts strain on everyone. To ensure your business doesn’t falter during the...

Make The Most of Your Holiday Marketing

Make The Most of Your Holiday Marketing

As we’ve approached the holiday season, we’ve talked a lot about how to handle holiday marketing and if it’s right for your company. If you do decide to take part, there are a few unique ways to stand out amongst your peers. Live Video Event There is a growing...

Improve Employee Engagement With These 3 Tips

Improve Employee Engagement With These 3 Tips

Employee engagement is one of the most important facets of a successful business, and there are stats to show for it: Highly engaged teams are 21% more profitable than their less engaged counterparts. And the best way to encourage employee engagement is through a...

Marketing To Millennials

Marketing To Millennials

When developing your marketing plan, it’s easy to rely on traditional strategies that have worked in the past. But with millennials making up more of the market, those traditional tactics may not work. As the marketing landscape shifts toward millennials, there are a...

The Pros and Cons of Fiverr

The Pros and Cons of Fiverr

Fiverr.com has generated a following recently as the place for a plethora of freelance marketing materials and services. However, in this gig economy, there are 100’s of freelancers and platforms competing for your marketing dollar. So, is Fiverr worth the hype?...

What Face-To-Face Marketing Can Do for You

What Face-To-Face Marketing Can Do for You

Whether your business relies on eCommerce or thrives in its brick-and-mortar setting, face-to-face marketing can make an impact on brand loyalty. Here is a quick breakdown of what face-to-face marketing is and how it can positively impact your business. What Is...

The Importance of SEO Marketing

The Importance of SEO Marketing

The internet and social media apps can be very confusing. They are continually changing to meet the needs of consumers. One of the vaguest concepts in this realm of marketing is Search Engine Optimization. SEO is essential to any online marketing strategy. Here is a...

Do’s & Don’ts of Facebook Live

Do’s & Don’ts of Facebook Live

Facebook Live can be a fantastic tool for connecting with your audience. It's great for major company announcements, product launches, rebranding, etc. While it can be a tremendous tool, it can also be a hindrance if done incorrectly. Here are some basic do's and...

The Basics of Email Marketing

The Basics of Email Marketing

Email marketing is a fascinating and booming field. Many believe this form of marketing to be outdated, but it’s not. An email list is worth its weight in gold. Here are some of the email marketing basics to get you headed in the right direction.  Know Where to Target...

Add Some Surprise and Delight to Your Marketing

Add Some Surprise and Delight to Your Marketing

Surprise and delight marketing has become a focal point to some marketing campaigns. It could be a vehicle in a rebranding strategy for some, while others may use it as an incentive for their current customers to purchase more and foster more brand loyalty.  What IS a...

Emerging Marketing Channels

Emerging Marketing Channels

You really have to be creative about communicating your message to your audience. It’s important to make the most out of any method you invest in. Here is a quick breakdown of the top two channels other marketers are diving into. YouTube YouTube is one of the top...

Is SEO Worth the Hassle?

Is SEO Worth the Hassle?

Search engine optimization (SEO) is both hard to conceptualize and hard to keep up with. Making those most of it can be an uphill battle. A lot of people have a basic understanding of what it is, but haven’t had the chance to fully understand what it stands for. With...

Is Holiday Marketing Worth the Time?

Is Holiday Marketing Worth the Time?

Critics of holiday marketing often ask, “How can you really raise sales in the span of 30 days?” And while it may seem unrealistic, there is definitely a reason companies big and small boost their marketing budget to target a specific holiday or season. If you want to...

Marketing During the Slow Season

Marketing During the Slow Season

No matter what industry you’re in, you’re likely to have a slow season. Whether it’s a few days or a few months, you should always be prepared to combat these highs and lows. When the dreaded slow season does begin, the best reaction is to kick your marketing into...

Safe and Sound Marketing Delivery

Safe and Sound Marketing Delivery

As we’ve touched on before, marketing is one of the most important parts of any successful business venture. No matter how you choose to do it, you should always be looking at better ways of communicating. That starts with finding the best way to transport your...

Solutions to Your Marketing Woes

Solutions to Your Marketing Woes

Just like virtually every other field in business, marketing is constantly changing. Marketing managers have to be constantly adapting to new problems in order to keep things running smoothly. With so many moving factors, this can seem like an insurmountable task....

Understanding Marketing

Understanding Marketing

Marketing: Everybody who made it through high school has heard the term a thousand times, but sometimes its true meaning gets lost. We use the word so often in business that it can serve as a catchall for just about every one of our processes. And while that’s true,...

Making a Plan for Your Social Media Marketing

Making a Plan for Your Social Media Marketing

You can’t deny the importance of social media marketing. There are very few industries in which you can see real growth that don’t have a social media presence, and that aren’t actively using that presence to market to their customers. This is especially true of a...

Using Referral Partners to Conquer Referral Marketing

Using Referral Partners to Conquer Referral Marketing

The power of referral marketing cannot be understated. Not only does it make it easier to scale, but it leads to strong relationships that revolve around long-term business transactions. The connection you form with your partners should be your ultimate focus. After...

Why You Need a Digital Marketing Plan

Why You Need a Digital Marketing Plan

At face value, implementing a digital marketing plan seems like a momentous task, especially if you’re not very tech-savvy. However, this process is not only beneficial to modern business but also necessary. It’s not as much of an uphill battle as you’d think. Putting...

The Spoils of Content Marketing

The Spoils of Content Marketing

Traditional marketing schemes are becoming more obsolete by the day, so it’s about time you were let in on marketing’s best-known secret: Content marketing is king. With the advent of fiber optic internet access and a renaissance in direct mail — if it ever really...

Direct Mail Marketing for the Modern Age

Direct Mail Marketing for the Modern Age

When you think of marketing today, the last thing you probably think of is mailing content. Between social media, television, and online marketing campaigns, it may seem counterintuitive to seemingly take a step back into the 90s with your marketing plans. The fact of...

5 Marketing Tips to Grow Your Business

5 Marketing Tips to Grow Your Business

The start of the new year gets everybody motivated to set new goals for their everyday life. Your business goals ought to be included as well. The early months of the year is the right time to take the next step forward in your professional life. If you are an...

Marketing for One, Marketing for All

Marketing for One, Marketing for All

Marketing starts with connections and ends with interactions. The sooner and more efficiently you’re able to reach your clientele, the better results and more patronage you will experience as a result. By looking to those who have been through exactly what you’re...

3 Tactics Every Entrepreneur Should Master

3 Tactics Every Entrepreneur Should Master

Being a business owner is the ultimate juggling act. You need to know how to run a business, hire new employees, tackle taxes, market your product, the list goes on and on. When learning how to handle all of this at once, it’s understandable when some things get swept...

Uncommon Marketing for the Common Man

Uncommon Marketing for the Common Man

In today’s business climate, your best bet in marketing doesn’t have to involve renting the biggest billboard in town. Although the garden-variety methods of marketing all still hold true to some extent — TV commercials, handbills, punch cards — we no longer need to...

Taking Advantage of Social Media

Taking Advantage of Social Media

Social media can warrant all sorts of well-deserved reactions, and personal perceptions. Social media seemed to show up overnight and before anyone realized, it was ruling the world. Only recently have colleges and universities begin to offer Social Media majors, as...

Mastering the Domain of Content Marketing

Mastering the Domain of Content Marketing

The Know-How to Pull in an Audience with Creative Content Why You Should be Creating and Publishing Content for Your Audience   The umbrella of content marketing encompasses many aspects of creative advertising, all of which you should utilize to better reach...

Why Every Entrepreneur Should Be Blogging

Why Every Entrepreneur Should Be Blogging

Picture this: You have a great idea for a product and you build up a business around it. It takes off for a while - you’ve got a great team with a common vision and great marketing ideas. Maybe your business does well...for a while. Then sales start to suffer....

Boosting Your Sales This Cyber Monday

Boosting Your Sales This Cyber Monday

Ever since I can remember, my mom and I have made it a tradition to get up early on Black Friday and get our Christmas shopping done. Every year, my mom asks me if I “still want to get up early” to go shopping, and every year, I say, “duh.” Of course, Black Friday has...

3 Ways To Improve Customer Service

3 Ways To Improve Customer Service

Most adults have experience with some sort of customer service jobs. I spent a long time working as a customer service representative to get myself through my undergrad. Later on, working as a content manager in a newsroom, I realized that all that time I...

Acing A Freelance Pitch

Acing A Freelance Pitch

In my perfect world, all my freelancing clients reach out to me and ask me to write pieces for them. Editors from around the world beg for the opportunity to ready my work. Unfortunately, most of the time, I have to be the one reaching out to potential...

Finding Your Target Audience

Finding Your Target Audience

As a writer, you’ll hear all about the importance of keeping up with a blog. During my undergrad, practically every professor in the communication department drilled in into my skull. I must have had half a dozen blogs I was creating daily content for by my senior...

Which Social Media Is Best For My Business

Which Social Media Is Best For My Business

When my dad published a novel, "Sons of Jupiter," by Scott Michael Brady, his publisher told him he would need to get on social media. He was already on Facebook, but his incredibly private settings made it impossible to share anything with the public. He adjusted his...

Instagram Continues Its Mind-Blowing Rise

Instagram Continues Its Mind-Blowing Rise

Image credit: Lucia Lambriex | Getty Images Instagram now boasts 700 million users, and what is more impressive is that its growth rate is only speeding up. For reference, it took the platform just four months to add the latest 100 million compared to six months...

Leveraging Micro-Moments in Your Content Campaign

Leveraging Micro-Moments in Your Content Campaign

When was the last time you checked your smartphone? If you're like most people, it's probably sitting next to you right now. Or it may even already be in your hand. Mobile use has exploded in the last few years, with more people than ever relying on their smartphones...

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