Your company logo is crucial to your brand identity. It’s a representation of the company values, that should inspire action and foster brand loyalty with your target audience. Whether you’re rebranding or just starting, you need to put a lot of thought and effort into creating a unique logo. So here a couple of tips to set you up for success.

Make It Stand Out In the Marketplace

If you changed your company’s name to a competitor’s, would your audience realize the difference? Your brand logo needs to be unique enough that your demographic recognizes the business just by the font, color, or sound of the logo. Make sure the design can fit and be seen on all your products and marketing materials. Sizing and placement is another vital factor, as it ensures your audience has every opportunity to identify your branding.

Take Time On the Design

It’s common for marketing divisions to choose the first option they agree on, but this can backfire and lead to rebranding, which will cause your target market to lose brand faith. Bring in different stakeholders to share their thoughts and opinions about the logo. It will be something you have to live with for a long time, so make sure you get it right.

Lastly, you should always consider a professional for your design work. A professional will ask the right questions so the logo encapsulates your core values. Design firms also do their due diligence so that logo is unique enough in the marketplace. If you’re an AFEUSA member, take advantage of your exclusive discount with E6 Agency! They can work with you on all your design and IT needs.