After getting new customers, many business owners assume they’ll stick around — but why should they? That’s the question a great retention strategy will help answer for you.

Over 70% of customers will leave a business due to unsatisfactory customer service. A big part of customer service is regular communication with customers. What can you do to “level up” your business and provide something truly exemplary for consumers? Here are a few ideas.

Encourage interaction. Keep in touch with your customers with promotions, rewards, programs, product updates, and much more. You should also consider providing valuable content, whether it’s related to industry or community service. With all of these types of content, ensure current customers have a way to interact with your business, whether it’s liking a social media post or creating a referral program. Encourage interaction and leave no promotion material untrackable!

Leverage social media to fit your brand voice. To build a social media following, create an authentic brand voice that entertains, informs, or provides value for people. Having a following online will allow you to confront negative perceptions of your business with friendly customer service as well as monitor customer opinions, interests, and motivations. Not to mention it’s an easy way to reach a huge audience! Americans spend over two hours every day on social media. Make sure your virtual business storefront is available for them to find.

Create a personalized print newsletter. Not only does direct mail marketing stand out in our digital world, but it also provides highly personalized marketing tailored to your business, industry, and demographic. And if you’re an AFEUSA member, you can get it for an even more affordable price than your competitors!

Join AFEUSA today and gain access to premium savings at Newsletter Pro, including a FREE book about all your direct mail marketing concerns. Thanks so much for reading, and we’ll see you soon!