While we’re all adjusting to how the business landscape is changing, it’s a great time to evaluate opportunities for improvement in your business plan. One area many small-business owners are exploring is their SEO (Search Engine Optimization) marketing strategy. A recent study by Numerator.com indicates that 22% of online shoppers are influenced by the news on COVID-19. So to ensure your SEO marketing is on the right track, here are a few helpful tricks.

Develop Authentic and Trustworthy Content

If you’re not in an essential industry, the needs of your consumer base are shifting, and your marketing content needs to reflect that. Most of your audience is probably experiencing feelings of loneliness and powerlessness. Your marketing material should focus on the ways that your product or service address those things. If your brand doesn’t meet those needs, messaging that reminds them that we’re all in this together will resonate with them long after quarantine ends.

Update Your Business Pages

Update all your online business pages. This way, your customers know exactly what you can offer and you negate the risk of any negative word of mouth spreading about your brand. Additionally, informing your audience ensures that your sales funnel is as smooth as it can be as you navigate any challenges you’re experiencing.

Watch Your Web Traffic Closely

Traffic is a crucial indicator as to where the need for your product or service is shifting. Regardless of what kind of data your seeing, it’s telling you what messaging your audience is responding to and where. After you’ve defined that, you can tailor your marketing strategy to meet the demand for your brand.

SEO marketing can be a challenge, even in the best of circumstances. Make sure your marketing dollar counts and work with companies like Social Core Marketing. The staff at Social Core Marketing are experts in SEO optimization and ensure that everyone they work with is on the right track. If you’re an AFEUSA member, utilize your exclusive discount through your membership portal.