Give the Old Business a Deadline

Give the Old Business a Deadline

Most turnaround stories skip the hardest part. They tell you what the company pivoted from and what it pivoted to, and they leave out the months in between when the old business was still paying the bills, the new one wasn’t paying anything, and the founder was...
Avon Started as a Book Salesman’s Free Gift

Avon Started as a Book Salesman’s Free Gift

In the 1880s, David McConnell sold books door to door in upstate New York. It was hard work with a low hit rate, and he needed something to get past the front door. So he started offering a small vial of perfume, which he made himself, as a thank-you to any woman who...
3M Was a Mining Company With Nothing to Mine

3M Was a Mining Company With Nothing to Mine

In 1902, five businessmen in Two Harbors, Minnesota, put their money into a mining operation. The plan was straightforward: dig up corundum, the hard mineral used in grinding wheels, and sell it to manufacturers. They called the company Minnesota Mining and...
Loneliness Is a Business Risk

Loneliness Is a Business Risk

Treat regular contact with other people who do what you do as operating infrastructure, not a social nicety, and schedule it the way you’d schedule anything else the business depends on. When you left the workplace, you left some things gladly: the meetings, the...
Nobody Is Going to Send You Home

Nobody Is Going to Send You Home

Build an external stop signal into your day, because the one thing a solo operator never gets is someone else deciding that work is over. Ask an employee when their workday ends and they’ll tell you a time. Ask a solo operator and you’ll get a pause....
Write Your Sick Day Policy Before You Need It

Write Your Sick Day Policy Before You Need It

Decide now, while you’re healthy, exactly what happens to your business on a day you can’t work, so that being sick never turns into a business decision. Every employed person gets sick days. Not because their employer is generous, but because someone...
Your Best Leads Already Paid You Once

Your Best Leads Already Paid You Once

Every quarter, write a short, specific message to clients you haven’t worked with in a year or more, with one reason to talk now. Somewhere in your records is a list of people who already did the hardest thing a customer can do: they trusted you with money once....
Put the Rush Fee in Writing Before Anyone’s in a Rush

Put the Rush Fee in Writing Before Anyone’s in a Rush

Decide now what a rush costs, put it on every quote and in every agreement, and let the fee do the talking when the emergency arrives. It’s Thursday afternoon. A client needs it by Monday. Your weekend was going to be a weekend. And now you’re in the worst...
Never Send One Price

Never Send One Price

Every quote goes out with two options, a solid version and a fuller one, so the client’s question changes from “should I?” to “which one?” A single price is a yes-or-no question, and you’ve handed the client the “no.”...
Fitness Programs and Mental Health Literacy

Fitness Programs and Mental Health Literacy

“Healthy mind, healthy body,” is a common phrase that captures the relationship between our mental and physical health. It’s translated from the Latin phrase, Mens sana in corpore sano. Mental health literacy encompasses the knowledge and beliefs surrounding mental...