One Round of Notes, Not Twelve

One Round of Notes, Not Twelve

You send a draft on Monday. By Wednesday you’ve had a text asking for a bigger logo, an email saying the client’s partner wants a different color, a comment in the shared file about the headline, and a voicemail that cancels the logo request. Every note...
Stop Writing the Same Email From Scratch

Stop Writing the Same Email From Scratch

A new inquiry asks what your rates are. A client asks what happens after they sign. Someone wants to know why the job takes four weeks. You know these answers by heart, but each time you start with a blank reply box, hunt for the right wording, second-guess the tone,...
Give Your Admin One Afternoon

Give Your Admin One Afternoon

Admin rarely takes much time in any single moment. Five minutes to send an invoice. Ten to upload receipts. A few minutes to pay a bill, answer the accountant, renew a domain. The trouble is that it shows up every day, in small pieces, right in the middle of...
Find Out How Much Trouble You’re Actually In

Find Out How Much Trouble You’re Actually In

When a business starts to slip, the owner usually feels it before they can measure it. Fewer calls. A quieter inbox. A bank balance that seems lower than it should be. That feeling is useful as an alarm, but it’s a poor guide to what to do next. Some owners...
Listerine Spent 40 Years Looking for Its Problem

Listerine Spent 40 Years Looking for Its Problem

In 1879, a St. Louis chemist named Joseph Lawrence created an alcohol-based antiseptic and named it Listerine, after Joseph Lister, the surgeon who championed sterile surgery. Lawrence first promoted it as a surgical antiseptic. Two years later he licensed the formula...
Angry Birds Was Rovio’s 52nd Game

Angry Birds Was Rovio’s 52nd Game

In 2003, three university students in Finland, Niklas Hed, Jarno Väkeväinen and Kim Dikert, won a game development competition and used the win to start a small studio called Relude. Two years later, after bringing in its first angel investor, the company renamed...
Book the Recovery Day When You Book the Deadline

Book the Recovery Day When You Book the Deadline

THE PRACTICE Whenever you agree to a demanding deadline, block the day after it as a light day at the same moment, before anything else can claim it. Big deadlines have a familiar pattern. The week before is long days and late nights. You hit the deadline, send the...
Nobody Set Up Your Desk

Nobody Set Up Your Desk

THE PRACTICE Give your own workspace the same check an employer would: chair, screen height, lighting and how often you get up. Fix the worst problem first. At many larger companies, someone thinks about how you sit. There’s an adjustable chair, a monitor at the...
Your Phone Is Your Office, So Give It Closing Hours

Your Phone Is Your Office, So Give It Closing Hours

THE PRACTICE Set your phone so business apps and notifications go quiet at a fixed time each evening and come back at a fixed time each morning, automatically. When you had a job, the office had a front door. You walked out, and the work mostly stayed behind. Even the...
Write Your Cancellation Policy Before You Need It

Write Your Cancellation Policy Before You Need It

THE TACTIC Write a one-paragraph cancellation and rescheduling policy, put it on every booking and agreement, and apply it the same way every time. A client cancels the morning of an appointment. Another reschedules for the third time. A third doesn’t show up at...
Ask Every New Client How They Found You

Ask Every New Client How They Found You

THE TACTIC Ask every new inquiry the same question, “How did you hear about us?”, and record the answer in one place. Review it every three months. Most small business owners market in a lot of directions at once. A little social media, a listing on a...
Follow Up on Every Quote Three Times

Follow Up on Every Quote Three Times

THE TACTIC After you send a quote, put three follow-ups on your calendar right away: day 3, day 10 and day 21. Send each one unless the client answers first. You send a quote. The client seemed interested on the call. Then nothing. A week goes by, then two. You assume...
Your Work Keeps Going After You Hand It Over

Your Work Keeps Going After You Hand It Over

THE IDEA Your part of the job ends when you deliver it. The difference it makes keeps going long after, mostly where you can’t see it. One of the stranger parts of running a small business is how often your work disappears. You finish the project, send the...
Ask Every New Client How They Found You

Your Worst Client Wrote Your Best Policy

THE IDEA Every bad client experience you’ve survived left behind a rule that now protects you. Those painful projects are a big part of why your business works today. Most business owners can name their worst client without thinking. The one who wanted unlimited...
Small Is a Choice, Not a Stage

Small Is a Choice, Not a Stage

THE IDEA A business that stays small isn’t a business that failed to grow. If small is what you want, it’s a finished design, not an early draft. Spend enough time around business advice and you’ll pick up an assumption without noticing it: small is...
Decide Your Minimum Day

Decide Your Minimum Day

Every plan assumes a normal day. Then the client calls in a panic, the kid stays home sick, the laptop won’t update, and by 2 p.m. the to-do list is still sitting there untouched. Most people respond in one of two ways. They write the day off completely, or they...
The Third Time You Open It, Decide

The Third Time You Open It, Decide

You know the one. The email from a client asking something awkward. The form from your accountant. The proposal that’s 80 percent done. You open it, read it, feel a small knot in your stomach, and close it again. Later you open it again. Same thing. Each of...
Give Each Kind of Work Its Own Place

Give Each Kind of Work Its Own Place

When you work for yourself, one spot usually does everything. The same chair, the same screen, the same corner of the kitchen table hosts your hardest thinking, your invoices, your email, your social media scrolling and your lunch. It’s efficient. It’s...
Can a Stranger Explain What You Sell?

Can a Stranger Explain What You Sell?

When sales slow down, owners tend to suspect the product. Maybe the service isn’t good enough, the market moved, or the idea was wrong from the start. Sometimes that’s true. But a surprising number of small businesses are selling something people would...