The world of social media is a powerful tool with seemingly no limits. With that being said, it is also regularly changing and evolving in trends. In order to make the most of your business’s social media outlets, it is essential to move with these changes.

First and foremost, know your audience and equip your content to align with them. Using your social media demographic analysis page will be your biggest friend in determining when to post and who to post for.


In 2022 Twitter is coming out with a “communities” feature where users can join a certain community and tweet specifically within that community. These communities will be divided into specific topics. This new feature is similar to Facebook Groups. As a business owner, taking advantage of this new feature could make reaching specific audiences much more efficient. You can find your community and your niche in just a few clicks!


It is clear that the boredom of the lockdown hit everyone hard, especially TikTok users. Because of this newfound amount of time on user’s hands, TikTok exposed trends that have large audiences like home decor DIY, cooking, mental health awareness, documenting a day in the life, behind the scenes videos, and even making dances with your family members. TikTok truly revealed the positivity in having this time on your hand to be yourself. As a business owner, it is important to let your audience know there are real people behind the business. Hopping on a trend is an accessible strategy for creating content that immediately relates to people. Simply catering to these trends can help grow audience engagement and acceptance.


Using all the Instagram features will boost your business page’s aesthetic and engagement. Instagram stories, reals, and IGTV are great ways to start in 2022. In the previous year, Instagram expanded their IGTV video length and users can now create content up to 60 minutes long! Business owners can now post their full-length content directly to their feed as if it is their portfolio. Instagram reels felt the pressure from TikTok to boost their algorithms. Reels now have a strong momentum, perfect for pushing your content out to large audiences! Instagram story links are yet another accessible way for all business owners to drive traffic to their other websites.

Social media has deeply helped business owners reach their marketing goals (Thanks pandemic!)

Article by
Kourtney Delperdang
Lead Writer