Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you started. 


You can use Hootsuite for a variety of social networks including Facebook, Twitter, LinkedIn, and Instagram. Not only can you schedule your content to go out on multiple channels but you can also schedule content for multiple accounts on the same platform. 

Hootsuite also provides flexible auto-posting features as well. Its user interface is manageable for even the least tech-savvy individual. With their user-friendly interface, you can schedule hundreds of posts to go out at any time throughout the day, week, month, or even year. Needing some analytic assistance to figure out the best time to post? Hoot for assistance from Hootsuite. They allow you to easily render analytics reports for any of your social media accounts.


Hootsuite may provide scheduling for some of the most popular social media sites, but they restrict a few for their premium plan. The tool has also been shown to have a variety of issues scheduling for Instagram. If you’re uploading multiple photos for your social media content, it can take longer to schedule in comparison to similar apps.

These are just some of the pros and cons associated with depending on this platform for your social media strategy. There are a few more things to consider, especially if you consider upgrading to their premium plan. I encourage you to dig deeper into Hootsuite and other scheduling applications when determining the best marketing tools to use.

Article by
Wayne Goshkarian,
Senior Advisor

Wayne Goshkarian in front of his jet