Call the Customers Who Left

Call the Customers Who Left

When a business starts to slide, the instinct is to look forward. New offer, new marketing, new website, new niche. What almost nobody does is look back at the people who already told them something was wrong, by leaving. Former clients and lapsed customers are the...
A Number You Can’t Act On Today Is Entertainment

A Number You Can’t Act On Today Is Entertainment

Check your business numbers on a schedule, not on impulse, and only check the ones that would change what you do this week. Count how many times a day you look at a number about your business. Sales so far this month. Site visits. Follower count. Open rate on the last...
Give the Old Business a Deadline

Give the Old Business a Deadline

Most turnaround stories skip the hardest part. They tell you what the company pivoted from and what it pivoted to, and they leave out the months in between when the old business was still paying the bills, the new one wasn’t paying anything, and the founder was...