Can a Stranger Explain What You Sell?

Can a Stranger Explain What You Sell?

When sales slow down, owners tend to suspect the product. Maybe the service isn’t good enough, the market moved, or the idea was wrong from the start. Sometimes that’s true. But a surprising number of small businesses are selling something people would...
Bubble Wrap Failed as Wallpaper, Then Failed Again

Bubble Wrap Failed as Wallpaper, Then Failed Again

In 1957, an engineer named Al Fielding and a Swiss inventor named Marc Chavannes ran two layers of plastic shower curtain through a heat-sealing machine. The sheet that came out was full of trapped air bubbles. They thought they had invented a new kind of textured...
Your Next Business May Already Be Buying From You

Your Next Business May Already Be Buying From You

Every business has an idea of who its customer is. The bookkeeper serves restaurants. The photographer shoots weddings. The web designer works with local retailers. That picture shapes the website, the pricing, the marketing and the way the owner describes the...
YouTube Launched as a Dating Site Nobody Used

YouTube Launched as a Dating Site Nobody Used

In early 2005, three former PayPal employees, Chad Hurley, Steve Chen and Jawed Karim, registered the domain YouTube.com. The plan was a dating site with a twist: instead of writing a profile, you’d upload a video of yourself. The slogan was “Tune In, Hook...