Price the Change Before You Make It

Price the Change Before You Make It

THE TACTIC When a client asks for something new in the middle of a project, send a short written change order with the added cost and the new timeline before you do any of it. The project is underway. The scope was agreed, the price was set, and things are going well....
Send the Agenda Before Every Call

Send the Agenda Before Every Call

THE TACTIC The day before any client call, send three lines: what you’ll cover, what you need from them, and what you’ll both have decided by the end. Most client calls start the same way. A few minutes of small talk, then “So, what did you want to...
Charge for the First Step

Charge for the First Step

THE TACTIC Before quoting a large or unclear project, sell a small, fixed-price first phase that figures out what the project actually needs. A lead comes in with a big, fuzzy request. They want a new website, or a full bookkeeping cleanup, or a renovation plan, but...
Keep a List of Everything You’re Waiting On

Keep a List of Everything You’re Waiting On

THE PRACTICE Write down every open item that’s in someone else’s hands, with the date you’ll chase it, so you can stop checking on it in your head. Most to-do lists only track the things you have to do. But a surprising amount of a solo...
The Wrap-Up Note That Sells the Next Project

The Wrap-Up Note That Sells the Next Project

THE TACTIC End every project with a short written summary of what was done, what it produced, and what the obvious next step is, sent while the client is still happy. Most projects end with a whimper. You send the final deliverable, the client says thanks, the invoice...
Sell Ten Hours at a Time

Sell Ten Hours at a Time

THE TACTIC Offer your best clients a prepaid block of hours at a small discount, so they stop asking for quotes on small things and you stop invoicing for them one at a time. Every solo operator has a client who sends small requests. A tweak here, a quick fix there, a...