When You’re Full, Don’t Say No. Say When.

When You’re Full, Don’t Say No. Say When.

THE TACTIC Replace “I can’t take this on right now” with a real waitlist: a specific start date, a small deposit to hold it, and a follow-up you actually send. The best problem a solo operator can have is too much work, and most of us handle it...
“Can I Pick Your Brain?” Is a Line Item

“Can I Pick Your Brain?” Is a Line Item

Set a monthly budget for free help, spend it on purpose, and have a ready answer for every request that comes in after it’s gone. Once you’re any good at what you do, the requests start. A friend of a friend wants to grab coffee and hear how you got...
Stop Making the Same Decision Every Week

Stop Making the Same Decision Every Week

Turn every decision you’ve made more than twice into a written rule, so it stops being a decision and becomes a lookup. Here is a partial list of things a solo operator decides, from scratch, over and over: whether to take the small job, whether to give the...
Loneliness Is a Business Risk

Loneliness Is a Business Risk

Treat regular contact with other people who do what you do as operating infrastructure, not a social nicety, and schedule it the way you’d schedule anything else the business depends on. When you left the workplace, you left some things gladly: the meetings, the...
Nobody Is Going to Send You Home

Nobody Is Going to Send You Home

Build an external stop signal into your day, because the one thing a solo operator never gets is someone else deciding that work is over. Ask an employee when their workday ends and they’ll tell you a time. Ask a solo operator and you’ll get a pause....
Write Your Sick Day Policy Before You Need It

Write Your Sick Day Policy Before You Need It

Decide now, while you’re healthy, exactly what happens to your business on a day you can’t work, so that being sick never turns into a business decision. Every employed person gets sick days. Not because their employer is generous, but because someone...