The Single Greatest Marketing Secret

Mar 15, 2024 | Genius Network Podcast

#324 Episode Summary: There are only three ways to increase your sales: you can increase the number of customers you have, you can increase how much they buy from you, or you can increase how often they buy from you. Parris Lampropoulos is universally known as one of...
March Madness: Getting Ready to File Tax Returns

March Madness: Getting Ready to File Tax Returns

Mar 15, 2024 | Featured

This is that period of reflection when we look at our earnings and expenses over the past year and then file our tax returns to comply with Internal Revenue Service Rules & Regulations. Filing a tax return also provides us with a glimpse of our own reality. Did we...
Don’t Worry Alone

Don’t Worry Alone

Mar 14, 2024 | Genius Network Article

When people’s lives and relationships aren’t working, they need to connect with something. Some people do this through a higher power. Other people do it through their children. Some people do it by being in nature. Others do it through some sort of physical activity...

How to Use Direct Mail to Create a Unique Experience

Mar 9, 2024 | Genius Network Video

#80 Episode Summary: Joe and Dean share with you how to use “lumpy mail” and “grabbers” to get your mailings opened, your marketing message heard, and action taken. It’s the fun way to create a unique experience for your audience and position yourself miles above your...

Postcards From the Car

Mar 8, 2024 | Genius Network Video

#75 Episode Summary: How to get people to raise their hands The mistakes that people make with postcards Making all cheese offers difference between being rich and famous split testing thinking 3-4 moves ahead like a Chessmaster PLUS – The birthday postcard that gets...

The Unfair Advantage of Coaching

Mar 8, 2024 | Genius Network Podcast

#323 Episode Summary: Did you know that coaching, yes coaching, can transform the way you do business?  Ethan Willis describes this unfair advantage in this episode of I Love Marketing. Ethan has been recognized as winner of the Entrepreneur of the Year award by Ernst...
It’s What You Do With What Happens

It’s What You Do With What Happens

Mar 7, 2024 | Genius Network Article

A lot of people have TONS of money, yet live in prisons with golden bars. There are other people that don’t make money at all, and they are wonderful, lovely, happy, connected human beings. Most of the people I know (not ALL, but MOST) who have created enormous...

Willpower Doesn’t Work

Mar 1, 2024 | Genius Network Podcast

#321 Episode Summary: Do you know where people go wrong when it comes to willpower? Joe Polish and Dean Jackson speak with Genius Network Member Benjamin Hardy about his new book “Willpower Doesn’t Work.” Did we mention a chance to win Joe Polish’s Tesla? For more...
Success Starts with Good Bookkeeping

Success Starts with Good Bookkeeping

Mar 1, 2024 | Featured

The advantage of being a Independent Contractor, Freelancer, Gig Worker, Micro Entrepreneur, Agent, Affiliate, 1099 Worker, Small Business Owner, is the flexibility and freedom gained with respect to how and when you work and how much you are able to earn. In most of...
Your Psychological Upgrade is Worth Every Penny

Your Psychological Upgrade is Worth Every Penny

Feb 29, 2024 | Uncategorized

People get all kinds of bad information anywhere and everywhere. The most expensive information in the world is bad information. Genius Network® is a tribe of tribal leaders. When Members come to Genius Network, they are among other leaders. Even if they never...

The Impromptu “I Love Marketing” Meetup (part 1)

Feb 24, 2024 | Genius Network Video

#72 Episode Summary: Dean and Joe do a Q&A session In 30 seconds something that’s been done that’s worth 250k How to package and present your business How to build your credibility by giving people confidence Investing in getting results for your prospects Lessons...
One AI Question Worth Answering

One AI Question Worth Answering

Feb 22, 2024 | Genius Network Article

When it comes to utilizing AI, here’s one question worth answering: What is the #1 cash producing activity – the most valuable and important thing – you’re doing in your business currently? If you can start using AI for THAT…it could...

Interview with Thought Leader Dave Logan

Feb 17, 2024 | Genius Network Video

#60 Episode Summary: Dave explains what GENIUS is and what a leadership REALLY is What the 3 Laws of Performance are and how to use them to LEAD Why ‘how you occur to yourself’ can change everything for you Dave explains what GENIUS is and what leadership REALLY is...

How to Maximize Your Current Email List

Feb 16, 2024 | Genius Network Podcast

#319 Episode Summary: When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc....
How I Determine Who I Let In

How I Determine Who I Let In

Feb 15, 2024 | Genius Network Article

One of my criteria for determining who I let into my world is this: How do people who are more powerful treat people that are less powerful? This is a great criteria because it opens you up to see a lot of things AND it’s also a great determinant of who you want as...
A Great Time to Start Something!

A Great Time to Start Something!

Feb 15, 2024 | Featured

As we greet the beginning of the second month of the year, February, there is no better time to settle in on those New Years resolutions, goals, and objectives that we set. January is, perhaps, the most exciting month of the New Year when it comes to pushing the reset...

6 Eternal Truths From 6 Dead Mad Men

Feb 9, 2024 | Genius Network Podcast

#318 Episode Summary: Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived?  Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and...