How to Talk to Your Employees About Rising Health Costs
No employer looks forward to telling their employees about an increase in health insurance costs, but in our current climate, the reality is that most employers are going to have to navigate that conversation sooner or later. When it’s your turn to communicate with...
Power Up Your Job Descriptions to Attract the Right People
Creating just the right job description is tough, but it’s an essential part of attracting and retaining the right employees. According to Recruiterbox.com, the sweet spot for length is somewhere between 700–2,000 words. For context, that is between two-and-a-half and...
3 Centuries of Black Entrepreneurs in America
February is Black History Month, and it turns out black entrepreneurs have been soundly kicking butt in business since the 1800s. Whether laundering clothes for goldminers, persisting to become the wealthiest African American alive, or making the right product for the...
Three Surprising Psychological Truths About Pricing
Customers aren’t driven only by the cold hard facts when determining what they’re willing to pay for a product. In fact, psychology can play a powerful role in determining the optimal price point for your product. As you hone in on your optimal pricing strategy, here...
Tech that Will Reshape Marketing in the Coming Decade
Ten years ago, flip phones were still around. Today, most of your target customers carry a bright, shiny smartphone in their pockets, and those smartphones have revolutionized the way businesses connect with their customers, from social media to search optimization....
Three Inspirational Female Business Leaders
March is just around the corner, and it’s Women’s History Month. While women still only compose a tiny fraction of leaders at top companies in the US, that number is growing, and American girls have more and more female role models in business every year. Here are...
3 Tips for Marketing to Millennials in 2020
Millennials are the largest living generation, making them either the biggest threat or the biggest opportunity your business will see in 2020. If you haven’t been doing your research, you may find that marketing to millennials requires some additional work on your...
3 Tips for Naming a New Product
All too often, companies agonize over the best possible brand name, and then rush through the naming process for products. Don’t fall into that trap. Things like choosing an unflattering product name or even just having the wrong product packaging can be costly. If...
How to Create a Mission Statement That Gets Acknowledged
A strong mission statement that both your employees and customers can buy into can give your business clarity and purpose. But what is it that makes an effective mission statement? Your mission statement should answer the question, “What does my business do and why do...
Choosing the Right Product KPIs
Without strong KPIs in place, you’ll be left guessing about your product’s performance. Choosing the right KPIs starts with making sure you’ve optimized the goals you have set for your product. The best KPIs are tied to a goal that is measurable, and keeping track of...
Essentials When Creating Buyer Personas
Creating a buyer persona is foundational to your business strategy. From product design to content creation, if you don’t know who you’re selling to and why they want to buy your product, the battle is lost before it has begun. Here are a few key considerations when...
2020’s Three Most Romantic Travel Destinations
Do you have a spouse or partner who has nurtured and supported you along your path to owning and running your business? February is the month of love, so why not make time to thank them for all their support with a romantic trip for two? Here are three of the most...February Newsletter 2020
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Three Customer Engagement Strategies
According to a report by the Harvard Business School, on average, increasing your customer retention by just 5% can increase profits by as much as 25%–95%. Engaging your customers frequently and effectively has never been more essential than it is now. Here are three...
The Best Inexpensive Relaxation Apps in 2020
If the new year has been stressful so far, you may be worried about your long-term well-being. How do you make progress in daily life when you’re always juggling responsibilities? Thankfully, rest and meditation can help you relax your mind, and there are many modern...
Tax Write Offs You Should Know About
Being strategic about tax planning is a central way to grow wealth as a small business owner and tax season is right around the corner. Here are a few write-offs every business owner should know about and, if possible, take advantage of. Cell Phone Bills Just because...
Effective Employee Training
Professional development is essential to the growth and strength of your business, but putting together effective training can be difficult. Here are a few things to keep at the front of your mind as you develop your next training. Engage Different Learning Styles...
3 Ways To Keep Your Culture Through a Growth Period
Culture is the glue that holds a business together. But as a business grows, it may struggle to maintain its culture. Here are three considerations to keep in mind as you strengthen and develop your systems. Hire Smart It’s difficult to overstress the importance of...
Three Marketing Trends That Won’t Budge in 2020
In the digital age, the marketing landscape can shift in an instant. As we move forward into 2020, here are three trends that aren’t going anywhere… Social Media Shopping Social media shopping is exploding right now. If your business features an e-commerce...
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