Costco

THE IDEA Exhaustion makes every problem look like proof you chose the wrong path. Most of the time it's proof of something smaller: you need rest, or help, or fewer things on your plate. Sometime late on a long week, a certain thought tends to show up. Maybe this...

THE IDEA The crowd you imagine judging every move you make is mostly in your head. Everyone else is busy thinking about their own business. A lot of small decisions get stuck on an imaginary audience. You hold off on raising your prices because of what your clients...

THE IDEA The skills you've practiced longest stop feeling like skills. That's exactly why you underrate them, and exactly why clients will pay for them. Think about the parts of your work you could do half asleep. The estimate you can put together in ten minutes. The...