Fitness Programs and Mental Health Literacy

Fitness Programs and Mental Health Literacy

“Healthy mind, healthy body,” is a common phrase that captures the relationship between our mental and physical health. It’s translated from the Latin phrase, Mens sana in corpore sano. Mental health literacy encompasses the knowledge and beliefs surrounding mental...
You Lost Your Commute. Build a Fake One.

You Lost Your Commute. Build a Fake One.

The drive to work was never just a drive. It was the thirty minutes your brain used to change modes, and most people who work from home deleted it without replacing it. Ask anyone who went from an office to a home business what they miss, and the commute is never on...
The “Not Included” Line That Ends Scope Creep

The “Not Included” Line That Ends Scope Creep

Put a short, plain list of what the project does not include at the top of every proposal, and point to it the first time a client asks for more. Scope creep almost never arrives as a demand. It arrives as a question. “While you’re in there, could you...
The Five-Minute Testimonial

The Five-Minute Testimonial

Ask for the testimonial in the same message where the client says they’re happy, ask three specific questions instead of “would you write something,” and offer to draft it from their answers. Every small business has a folder of glowing emails from...
Turn Every “No” Into a Dated “Yes”

Turn Every “No” Into a Dated “Yes”

When you’re too busy to take on work, never decline it. Give a start date instead, and keep a list of everyone who’s waiting. A full calendar is the best problem a small business can have, and most owners handle it badly. A good lead calls, you’re...
The Business You Have Is the One Worth Building

The Business You Have Is the One Worth Building

The imaginary business, the one with better clients and a cleaner model and a fresh start, is always more appealing than the real one. That’s exactly why it’s a trap. Every owner keeps a second business somewhere in the back of their mind. It has a better...
You’re Allowed to Be Bad at This for a While

You’re Allowed to Be Bad at This for a While

The awkward middle, where you’re no longer a beginner and not yet good, is where most people quit. It’s also the only road to the other side. There’s a stretch in every new business, and every new skill inside a business, where you know enough to see...
Nobody Is Coming to Give You Permission

Nobody Is Coming to Give You Permission

The credential, the sign, the right moment, the person who finally says “you’re ready.” None of it is on its way. The permission was always yours to grant. A surprising number of capable people are waiting. Not for money, not for a market, not for a...
Fire the Marketing Hobby

Fire the Marketing Hobby

Give every marketing activity thirty days to produce a real conversation with a potential buyer, and cut or park anything that doesn’t. Somewhere in every solo operator’s week there’s an activity that looks like marketing, feels like marketing, takes...