How to Maximize Your Current Email List

#319 Episode Summary: When you think of a traditional sales funnel, you usually have your primary product, your first and second upsell, and maybe a downsell. What if there were even more ways to profit from your list? Jon Benson is the CEO of Digital Publisher, Inc....
How I Determine Who I Let In

How I Determine Who I Let In

One of my criteria for determining who I let into my world is this: How do people who are more powerful treat people that are less powerful? This is a great criteria because it opens you up to see a lot of things AND it’s also a great determinant of who you want as...
A Great Time to Start Something!

A Great Time to Start Something!

As we greet the beginning of the second month of the year, February, there is no better time to settle in on those New Years resolutions, goals, and objectives that we set. January is, perhaps, the most exciting month of the New Year when it comes to pushing the reset...
How To Create A Successful Referral Program

How To Create A Successful Referral Program

If you’ve ever thought about taking your business to new heights, then you’ve probably considered the power of word-of-mouth. And what better way to harness that power than by creating a stong referral program? In this guide, we’ll break down the...
Blueprint for Success: Business Planning 101

Blueprint for Success: Business Planning 101

A well-crafted business plan serves as the cornerstone for any successful venture, providing a roadmap that outlines goals, strategies, and a clear path forward. Whether an individual is a seasoned entrepreneur or a budding business owner, understanding how to create...

6 Eternal Truths From 6 Dead Mad Men

#318 Episode Summary: Who else wants 6 eternal truths from 6 of the greatest advertising legends that ever lived?  Brian Kurtz delivers these, and more, in this quick episode of I Love Marketing. Brian Kurtz has been a serial direct marketer for over 35 years and...
School Is Never Out For The Pro

School Is Never Out For The Pro

One of the best ways I’ve found growth and inspiration in my life – even when I was a drug addict – is through reading. Actually, if it wasn’t for reading, my recovery from addiction would have never happened. Reading is what has improved my life in all areas; not...
New Rule Good or Bad for Independent Contractors?

New Rule Good or Bad for Independent Contractors?

I do not rely on media reaction in any format to news/announcements which appear to indicate a change in the way we work or live. We live in what we describe as a democracy and free economy. However, governments, local and national, will intervene from time to time to...