Business Proof Your Vacation
If you’ve spent money on a vacation, the last thing you want to do is spend your time on business calls while you should be relaxing. Many small business owners debate whether to try to put their business on hold or to take it with them. Here are some tips to...
Pros & Cons of Consolidating Your Social Media Accounts
As an entrepreneur with an assortment of tasks that you need to manage daily, social media is often just one more headache. You may find it useful to consolidate your social media profiles into one personal account per channel. Before you do so, however, there are...
A Hootsuite Review
Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...August 2019 Newsletter
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Is Hiring Student Workers Worth It?
When hiring student employees, you need to consider several factors. While doing so can be beneficial for you and the students you hire, there can be some downsides you need to prepare for. Here are just a few of the pros and cons associated with hiring students for...
Pros and Cons of Seasonal Businesses
Starting a seasonal business can be a fun and exciting prospect for any entrepreneur. But the actual process can be vague and leave a lot to be discovered. Here are some pros and cons of starting a seasonal business. Pros of Running a Seasonal Business Time to plan...
How Fixed Are Your Fixed Costs?
As a small-business owner, your profits may keep the lights on during the day, but the expenses surely keep you up at night. Here are a couple of ways you can cut costs and increase your profit margins so you can sleep a little more soundly at night. Reduce Your...
The Basics of Email Marketing
Email marketing is a fascinating and booming field. Many believe this form of marketing to be outdated, but it’s not. An email list is worth its weight in gold. Here are some of the email marketing basics to get you headed in the right direction. Know Where to Target...
Add Some Surprise and Delight to Your Marketing
Surprise and delight marketing has become a focal point to some marketing campaigns. It could be a vehicle in a rebranding strategy for some, while others may use it as an incentive for their current customers to purchase more and foster more brand loyalty. What IS a...
Entrepreneur Magazine
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