The Wrap-Up Note That Sells the Next Project

The Wrap-Up Note That Sells the Next Project

THE TACTIC End every project with a short written summary of what was done, what it produced, and what the obvious next step is, sent while the client is still happy. Most projects end with a whimper. You send the final deliverable, the client says thanks, the invoice...
Sell Ten Hours at a Time

Sell Ten Hours at a Time

THE TACTIC Offer your best clients a prepaid block of hours at a small discount, so they stop asking for quotes on small things and you stop invoicing for them one at a time. Every solo operator has a client who sends small requests. A tweak here, a quick fix there, a...
When You’re Full, Don’t Say No. Say When.

When You’re Full, Don’t Say No. Say When.

THE TACTIC Replace “I can’t take this on right now” with a real waitlist: a specific start date, a small deposit to hold it, and a follow-up you actually send. The best problem a solo operator can have is too much work, and most of us handle it...
The Boring Version of Your Business Is the One That Wins

The Boring Version of Your Business Is the One That Wins

The exciting version of your business lives in your head. The boring version, the one where you do the same competent thing every week, is the one that actually pays you. Nobody starts a business to send invoices on time. You start because of the version in your head:...
You’ve Already Survived Your Worst Month

You’ve Already Survived Your Worst Month

Confidence built on a pep talk lasts a morning. Confidence built on a record of what you’ve already gotten through lasts, so keep the record. Think back to the worst month you’ve had in this business. Not a rough one. The worst one. The month a big client...
Most of Your Competition Is Going to Quit

Most of Your Competition Is Going to Quit

You don’t have to be the best in your field. You have to still be here in three years, and most of the people you’re worried about won’t be. Look at the people who started around the same time you did. The ones in your trade group, the ones you...
“Can I Pick Your Brain?” Is a Line Item

“Can I Pick Your Brain?” Is a Line Item

Set a monthly budget for free help, spend it on purpose, and have a ready answer for every request that comes in after it’s gone. Once you’re any good at what you do, the requests start. A friend of a friend wants to grab coffee and hear how you got...
Stop Making the Same Decision Every Week

Stop Making the Same Decision Every Week

Turn every decision you’ve made more than twice into a written rule, so it stops being a decision and becomes a lookup. Here is a partial list of things a solo operator decides, from scratch, over and over: whether to take the small job, whether to give the...
A Number You Can’t Act On Today Is Entertainment

A Number You Can’t Act On Today Is Entertainment

Check your business numbers on a schedule, not on impulse, and only check the ones that would change what you do this week. Count how many times a day you look at a number about your business. Sales so far this month. Site visits. Follower count. Open rate on the last...