How The Ads on Your Phone Knows Exactly What You’re Going to Buy
There has been a theory for a long time that phones are secretly listening to our conversations to collect data and generate targeted ads. The truth is, everytime you connect to a store’s wifi or download a store’s app, it sends signals and allows for...
How Has The Landscape of Social Media Impacted Small Businesses?
Social media platforms have their own sets of algorithms that determine the content that users see on a daily basis. The Instagram algorithm usually consists of the following factors: relationship, interest, timeliness, frequency of use, followers, and session time...
Why You Need an Online Store or Customer Portal Now More Than Ever
In the ‘90s, it used to be somewhat novel to order something online — but those days are long behind us. Online shopping is absolutely necessary in the modern age. In fact, people can barely let a day go by without browsing for products on their phone before ever...
How UTMs Can Link You to Success
In 2018, e-commerce accounted for 11.9% of all retail sales. So it’s easy to see how your online marketing strategy can be essential to your success. Urchin tracking module (UTM) links are a great way to identify where your website traffic is coming from so you can...
Gig Apps Are Here to Stay
The gig economy, which consists of people working in temporary positions or as independent contractors, has boomed in the last year, growing more than 33% in 2020. Well-known gig apps like Uber and Postmates have been around for more than a decade and are now...
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