Track which clients you think about when you’re not working on them, compare that to what they pay you, and fix the accounts where the two numbers don’t match.

Every solo operator has one. The client whose email you open with a small flinch. The one whose project you replay in the shower, whose feedback you’re still composing answers to at dinner, whose name comes up when your spouse asks how work was. On paper they’re one account out of eight. In your head they’re half the business.

That’s the part nobody puts on an invoice. You bill the hours you work on a client. You don’t bill the hours you spend worrying about them, and those hours come out of the same place your best work does. A client who takes twelve percent of your revenue and forty percent of your attention isn’t a client. They’re a tax on all your other clients, and on you.

Why it works

Attention doesn’t split evenly, and it doesn’t follow money. It follows friction. The client who pays on time, approves quickly, and says thank you occupies almost none of your idle thinking, because there’s nothing unresolved to think about. The client who changes scope, goes quiet, or leaves you unsure where you stand occupies a lot of it, because your brain treats every unresolved situation as a job it has to keep working on in the background.

The insight isn’t that difficult clients are bad. It’s that the cost is invisible until you measure it, and once you measure it, the decision usually makes itself. Most operators who do this exercise find the imbalance is worse than they guessed, and concentrated in one or two accounts.

How to run it

Keep a tally for one week. Every time you catch yourself thinking about a client outside of scheduled work on their project, make a mark next to their name. In the car, in bed, mid-conversation about something else. Don’t judge it, just count. By Friday you’ll have a rough map of where your head actually goes.

Put the tally next to the revenue. Two columns: share of your thinking, share of your income. For most clients these will roughly line up. For one or two they won’t. Those are the ones to deal with.

Name what’s unresolved. A client takes up space in your head because something is open: an unclear expectation, a boundary you haven’t stated, a payment you haven’t chased, a decision you haven’t made. Write down, in one sentence, what the open thing is. Nine times out of ten it’s a conversation you’ve been avoiding.

Choose one of three moves. Resolve it: have the conversation, restate the scope, send the invoice. Reprice it: if the account is going to keep costing this much attention, the rate needs to reflect that, and a higher rate has a way of either fixing the behavior or ending the relationship politely. Or release it: finish the current commitment, decline the next one, and refer them somewhere. All three are legitimate. Doing none of them is the only wrong answer.

The mistake most people make

Deciding the difficult client is a personal failing. “I just need to be less anxious about it.” Maybe, but the anxiety is usually accurate information about an account that’s badly structured, and no amount of self-talk fixes a bad structure. Fix the structure and the anxiety leaves on its own.

The other mistake is keeping the account because the money is good. Look at the tally again. If the money is good but it’s crowding out the work you’d do for three easier clients, the money isn’t as good as it looks.

 

Do this before Monday

Write your client list on a piece of paper and leave it on your desk. Starting Monday, put a mark next to a name every time they show up in your head uninvited. Next Friday, add the revenue column and see what you find. Then write one sentence about what’s unresolved with the worst offender. That sentence is your Monday

Article contributed by
The AFE Editorial Team