I am an attorney and trusted professional advocate for small businesses and entrepreneurs. My article, first published in September 2024, is particularly useful as we move toward starting a brand-new year. Each of us will generally pledge to do some things differently...
Today’s customers are no longer content with purchasing products and services. They’re now looking beyond that toward businesses prioritizing corporate social responsibility efforts. This is a fantastic opportunity for entrepreneurs with a passion for the...
Building a community around your brand significantly fuels success by fostering loyalty, increasing engagement, and driving growth. When customers feel part of a community, they form an emotional connection to the brand, often leading to enhanced loyalty. Shared...
The COVID-19 pandemic has disrupted our lives in unimaginable ways. It has made us rethink our approach to work, communication, and our overall perception of the economy and business landscape. The pandemic has certainly caused unprecedented changes and challenges,...
Entrepreneurship involves a complex process that includes establishing, fostering, and growing businesses with an entrepreneurial spirit. These businesses create economic value and positively impact society and the environment. Entrepreneurship development can play a...
Entrepreneurs, as resilient and adaptable individuals, will inevitably face numerous challenges on their journey to establishing a successful business. However, armed with practical strategies, new business owners can navigate these rough patches and stay motivated to...
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