I talk about how you can have an E.L.F.® (Easy, Lucrative, and Fun!) Business or a H.A.L.F.™ Business (Hard, Annoying, Lame, and Frustrating). The question is: Can ANY business be made E.L.F.?

I’ve had a conversation with my Friend Dan Sullivan, the Founder of Strategic Coach, about how there’s no such thing as Good or Bad Work in the world; There’s just Good and Bad work for YOU.

For example, “Bad” work for me might be accounting, but my CFO loves accounting. My CFO might hate doing Marketing, but I LOVE Marketing.

E.L.F. is a Mindset and a Methodology. It’s also a Filtering Mechanism. You can ask yourself whether people and projects are E.L.F. or not – and bring them in or filter them out.

There’s no Perfect Business. Running a Business is solving Problems for a profit. Everyday Entrepreneurs ‘make it up’, and we ‘make it real’, which is also a concept from Dan Sullivan.

No matter how structured we get, there will be good and bad decisions, but, over time, you become more capable and able to navigate the craziness of running a Business. When people ask me what “Success” is, I explain how it doesn’t matter what MY definition of Success is. Why? Because human happiness doesn’t come from consuming other people’s values and trying to adopt them as your own; It comes from taking whatever arises, filtering it through your own life, and producing values that matter to you.

The same goes for an E.L.F. Business. Only YOU can say what is E.L.F. for you…

Here’s how you can USE THIS: Take a piece of paper and put “E.L.F” on one side, and “H.A.L.F.” on the other. List everything you do in your Business, every activity that happens, and every person in your Business. Put them all in the “E.L.F” or “H.A.L.F.” categories. Then, start taking actions to make your Business less “H.A.L.F.” and more “E.L.F”!

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
  2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

More Genius Network Articles You Might Enjoy

Think Big and Bold

#276 Episode Summary: In this episode of the I Love Marketing Podcast, Peter Diamandis, the founder and chairman of the Xprize, shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You’ll discover the power of...

How To Eliminate Sales Objections and Erase Price Resistance

#277 Episode Summary: In this episode, Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for...

Offer An Audit and Increase Your Revenue

Offer An Audit and Increase Your Revenue

One of the things I did 25+ years ago with my carpet cleaning business was give customers ‘Carpet Audits’ instead of ‘estimates’. I also taught thousands of other carpet cleaners how to do this too. Almost every service provider I’ve met, from plumbers, to...