Direct Mail Marketing for the Modern Age
When you think of marketing today, the last thing you probably think of is mailing content. Between social media, television, and online marketing campaigns, it may seem counterintuitive to seemingly take a step back into the 90s with your marketing plans. The fact of...
The Art of Getting Your Progress Unstuck
The only certainty in business is that there are going to be stress and hurdles, and that you’ll thank yourself later for them. Every mental block is followed by a release, and every downswing is followed by a towering peak. There’s nothing to be ashamed of, it’s all...
The Spoils of Working From Home
In today’s ever-changing marketplace, where technology and schedule flexibility are kings, it’s time to reckon with the writing on the wall. It’s never been more apparent than in the last decade that things are changing for the better for the modern entrepreneur. The...
Hiring a Team as an Entrepreneur
If you are an entrepreneur committed to your business, you can see how you are growing in different ways every day. But there will come a time when you are no longer able to handle everything on your own. That is the moment when you need to start thinking about hiring...
5 Marketing Tips to Grow Your Business
The start of the new year gets everybody motivated to set new goals for their everyday life. Your business goals ought to be included as well. The early months of the year is the right time to take the next step forward in your professional life. If you are an...
Juggling Life at Work and Home
There’s no such thing as a perfect life, but that doesn’t mean we shouldn’t strive for what our perfect life looks like in the real world. You’re going to get sidetracked. The sooner you accept that, the easier it will be. Even if you make a concrete hierarchy of what...
Looking Forward to the Sentient Future of Small Business
We’ve all been exposed to at least one sci-fi story about how humans struggle to defeat a sentient supercomputer as it wreaks havoc on a now-obsolete world. Well — for now at least — it’s looking more and more like we’re going to be singing their praises instead of...
A Simple Guide to Hiring Smarter
For many entrepreneurs and first time small-business owners, the hiring process may seem like learning a foreign language. You started this project by yourself or with a small team, now you’ve grown it to the point where expansion isn’t just an option — it’s...
Reasons to Start Your Own Business
Thinking about starting your own business can be scary. First of all, you don’t know where to start. Perhaps the most relevant question one could ask about this problem is this: How can a simple idea become a reality? When the first idea comes to mind, that’s...
What it Takes to Start a Business
Our aspirations change as we get older and gain more independence and insight into how the world actually works. When we were kids, we dreamt big. As we hit our late teens and early 20s, we may have settled into careers we didn’t like. But then came the breaking...
Important Facets of Finance Management
Keeping an ever-watchful eye on your expenditures takes the guesswork out of running a successful venture. As any experienced entrepreneur will tell you, growth and money go hand in hand. Sometimes it’s not so much about making boundless profits as it is about...
Marketing for One, Marketing for All
Marketing starts with connections and ends with interactions. The sooner and more efficiently you’re able to reach your clientele, the better results and more patronage you will experience as a result. By looking to those who have been through exactly what you’re...February 2019 Newsletter
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3 Tactics Every Entrepreneur Should Master
Being a business owner is the ultimate juggling act. You need to know how to run a business, hire new employees, tackle taxes, market your product, the list goes on and on. When learning how to handle all of this at once, it’s understandable when some things get swept...
Uncommon Marketing for the Common Man
In today’s business climate, your best bet in marketing doesn’t have to involve renting the biggest billboard in town. Although the garden-variety methods of marketing all still hold true to some extent — TV commercials, handbills, punch cards — we no longer need to...
Find the Inspiration in Your Business
Inspiration can be hard to come by sometimes. As we age, flashes of brilliance may seem to strike more scarcely as other factors in our lives slowly crowd out our creative faculties. But we can all take solace in the fact that they will come back again: The fire will...
The Art to Working From Home
There are endless possibilities for using technology to our advantage, especially within the domain media has allowed us to build around ourselves. And depending on your business, there’s a good chance that you, the modern entrepreneur, might find that you’re able to...
High Tech, Small Business
Our lives are deeply immersed in technology wherever we turn. From the screens in our pockets to the screens on our dashboards to the screens of our televisions, we are constantly and relentlessly bombarded by marketing. If everybody from the local hotdog stand to the...
Why Everyone Should Experience Rejection
Everyone dreams of having a perfect rejection-free life. We want things to work out exactly the way we originally planned and live a life of success after success. Unfortunately, that’s never how life works out. Rather than a steady, forward motion, life is more like...
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