Why You Need a Digital Marketing Plan

Why You Need a Digital Marketing Plan

At face value, implementing a digital marketing plan seems like a momentous task, especially if you’re not very tech-savvy. However, this process is not only beneficial to modern business but also necessary. It’s not as much of an uphill battle as you’d think. Putting...
Inspiring Company Missions and Mantras

Inspiring Company Missions and Mantras

Believe it or not, not everybody is in it for the money. There are companies all over the world whose sole goal is to make positive changes in our day-to-day lives. While we all want to make a difference in our communities and the world at large, maybe we should start...
The Woes of Working From Home (And How to Overcome Them)

The Woes of Working From Home (And How to Overcome Them)

The modern workplace is changing for the better. With the constant expansion of communication technology, we’re able to do our work on-the-go like never before. But the advantages of being able to do your work from the comfort of your own home come with the downsides...
Defeating Creative Block

Defeating Creative Block

If you are running your own business from home, it is likely that you are either creating hand-made products or offering services on a contractual basis – like copywriting or graphic design. This kind of entrepreneurship requires a steady flow of creativity. However,...
The Importance of Company Culture

The Importance of Company Culture

The concept of making workplaces more than a monotonous drudgery of paperwork and deadlines seems to be a fairly new idea. Workplace etiquette and ideology in the United States has changed so much — thanks to countless laws and reforms by workers unions — the...
Compromising Safety for Convenience

Compromising Safety for Convenience

Millions of homes across the globe have some version of Amazon’s Echo digital assistant. There’s a slew of options between which ones to choose, with more upgrades seemingly available every few months. Apart from the standard Echo, there’s the Echo Dot, Echo Plus,...
The Right Way to Say Goodbye

The Right Way to Say Goodbye

Getting fired is a horrible experience, but it doesn’t have to be. Losing a job is hard on an employee, and terminating an employee can create a whole mess of grief for the company as well. This is especially hard for any small-business owner heading up a tight-knit...
What To Do In Your Free Time As An Entrepreneur

What To Do In Your Free Time As An Entrepreneur

If you are an entrepreneur, then you already know that this career requires a lot of your time and energy. Managing a business has never been an easy task, in this era or in any other. If you know that you are going to throw yourself into a crazy amount of work, you...
Work Hard and Achieve Your Goals

Work Hard and Achieve Your Goals

Did you know that only 8 percent of people are able to achieve their goals? That is because most people don’t know how to properly organize their time and tasks to complete everything they must do to get themselves to where they want to be. The year is already...
The Biggest Trends in Small Business

The Biggest Trends in Small Business

2019 is in full swing, and many entrepreneurs are already looking for what’s next in small-business, fine-tuning their new year goals. The fact of the matter is that the business world is always shifting. A particular sector is booming one day, and the next, both...
Better Business Financing in 2019

Better Business Financing in 2019

Where there’s money, there’s growth; this is just one of the standard facts of the business world. If you want your business to grow in 2019, you’ll have to find the best way to finance it, keeping in mind where you want to see yourself at the end of the year. With an...
The Spoils of Content Marketing

The Spoils of Content Marketing

Traditional marketing schemes are becoming more obsolete by the day, so it’s about time you were let in on marketing’s best-known secret: Content marketing is king. With the advent of fiber optic internet access and a renaissance in direct mail — if it ever really...
Direct Mail Marketing for the Modern Age

Direct Mail Marketing for the Modern Age

When you think of marketing today, the last thing you probably think of is mailing content. Between social media, television, and online marketing campaigns, it may seem counterintuitive to seemingly take a step back into the 90s with your marketing plans. The fact of...
The Art of Getting Your Progress Unstuck

The Art of Getting Your Progress Unstuck

The only certainty in business is that there are going to be stress and hurdles, and that you’ll thank yourself later for them. Every mental block is followed by a release, and every downswing is followed by a towering peak. There’s nothing to be ashamed of, it’s all...
The Spoils of Working From Home

The Spoils of Working From Home

In today’s ever-changing marketplace, where technology and schedule flexibility are kings, it’s time to reckon with the writing on the wall. It’s never been more apparent than in the last decade that things are changing for the better for the modern entrepreneur. The...
Hiring a Team as an Entrepreneur

Hiring a Team as an Entrepreneur

If you are an entrepreneur committed to your business, you can see how you are growing in different ways every day. But there will come a time when you are no longer able to handle everything on your own. That is the moment when you need to start thinking about hiring...
5 Marketing Tips to Grow Your Business

5 Marketing Tips to Grow Your Business

The start of the new year gets everybody motivated to set new goals for their everyday life. Your business goals ought to be included as well. The early months of the year is the right time to take the next step forward in your professional life. If you are an...
Juggling Life at Work and Home

Juggling Life at Work and Home

There’s no such thing as a perfect life, but that doesn’t mean we shouldn’t strive for what our perfect life looks like in the real world. You’re going to get sidetracked. The sooner you accept that, the easier it will be. Even if you make a concrete hierarchy of what...
Looking Forward to the Sentient Future of Small Business

Looking Forward to the Sentient Future of Small Business

We’ve all been exposed to at least one sci-fi story about how humans struggle to defeat a sentient supercomputer as it wreaks havoc on a now-obsolete world. Well — for now at least — it’s looking more and more like we’re going to be singing their praises instead of...