Does Employee Turnover Keep You Up at Night?
Employee turnover rates can have a substantial effect on the lifeblood of the business. It is estimated turnovers can cost anywhere from 16% to 216% percent of the employee’s salary. Another study found that 25% of all new hires quit within a year. There are...September 2019 Newsletter
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The Benefits of Healthy Employees
There are a plethora of benefits associated with having your employees in good health. Investing in perks like gym or health memberships can have notable upfront costs. However, there are also benefits that will make a substantial impact on your business performance....
Why an Online Presence Is Imperative
Many small businesses primarily rely on their physical location to sell their products or services. These types of companies are referred to as “Brick and Mortar” businesses. As an entrepreneur of a “Brick and Mortar” type business, the daily...
The Little Things WILL Cost You
Being an Entrepreneur is a lot like being a pilot. Getting off the ground can be difficult at first, but once you’re in the air, all you want to do so soar higher and higher. To do so, however, requires the discipline to pay attention to little things like office...
Tech That Alleviates Financial Aches and Pains
When first starting out, business finance can be difficult to conceptualize or map out for the budding entrepreneur. Here are some of the ways modern technology can alleviate those financial headaches. Accounting Software There are a plethora of accounting tools on...
Modern Woes of Starting a Business
When starting a business, keeping up with common issues and laws to maintain compliance can be challenging. As entrepreneurs, these issues and regulations can affect your business in ways you would least expect. Here are some of the critical business issues that may...
Do’s & Don’ts of Facebook Live
Facebook Live can be a fantastic tool for connecting with your audience. It’s great for major company announcements, product launches, rebranding, etc. While it can be a tremendous tool, it can also be a hindrance if done incorrectly. Here are some basic...
Entrepreneurial Success Stories
Being an entrepreneur can have its setbacks and uncertainties. It’s like running headfirst into a jungle with a vague map to your destination. You know where you want to go, but you’re unsure what you will encounter along the way. If you’re feeling...
Business Proof Your Vacation
If you’ve spent money on a vacation, the last thing you want to do is spend your time on business calls while you should be relaxing. Many small business owners debate whether to try to put their business on hold or to take it with them. Here are some tips to...
Pros & Cons of Consolidating Your Social Media Accounts
As an entrepreneur with an assortment of tasks that you need to manage daily, social media is often just one more headache. You may find it useful to consolidate your social media profiles into one personal account per channel. Before you do so, however, there are...
A Hootsuite Review
Many small businesses use Hootsuite when scheduling their social media content and developing their marketing strategies, but is it worth all the hooting? Here is a quick breakdown of some of the pros and cons associated with the free version of Hootsuite to get you...August 2019 Newsletter
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Is Hiring Student Workers Worth It?
When hiring student employees, you need to consider several factors. While doing so can be beneficial for you and the students you hire, there can be some downsides you need to prepare for. Here are just a few of the pros and cons associated with hiring students for...
Pros and Cons of Seasonal Businesses
Starting a seasonal business can be a fun and exciting prospect for any entrepreneur. But the actual process can be vague and leave a lot to be discovered. Here are some pros and cons of starting a seasonal business. Pros of Running a Seasonal Business Time to plan...
How Fixed Are Your Fixed Costs?
As a small-business owner, your profits may keep the lights on during the day, but the expenses surely keep you up at night. Here are a couple of ways you can cut costs and increase your profit margins so you can sleep a little more soundly at night. Reduce Your...
The Basics of Email Marketing
Email marketing is a fascinating and booming field. Many believe this form of marketing to be outdated, but it’s not. An email list is worth its weight in gold. Here are some of the email marketing basics to get you headed in the right direction. Know Where to Target...
Add Some Surprise and Delight to Your Marketing
Surprise and delight marketing has become a focal point to some marketing campaigns. It could be a vehicle in a rebranding strategy for some, while others may use it as an incentive for their current customers to purchase more and foster more brand loyalty. What IS a...
Define Your Place In the Market
As a small business owner, you need to think about what really sets your company apart in comparison to your competitors. One of the key distinctions is between differentiators and price leaders. Price Leader Price leaders compete against competitors on a cost basis...
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