Of Substance creates powerful, short films that address addiction and mental health issues with authenticity and empathy. Our mission is to change the conversation around these challenges by using storytelling to educate, reduce stigma, and inspire hope. By partnering with communities, educators, and organizations, we provide impactful resources that promote understanding and healing. Experience the transformative impact of visual storytelling with of Substance.
The 80/20 Rule: Finding the 20% of Work That Actually Moves Your Business
The Pareto Principle — the observation that roughly 80% of outcomes tend to come from roughly 20% of inputs — shows up constantly in business, whether or not anyone's deliberately applying it. A minority of customers usually generate the majority of revenue. A...




