Of Substance creates powerful, short films that address addiction and mental health issues with authenticity and empathy. Our mission is to change the conversation around these challenges by using storytelling to educate, reduce stigma, and inspire hope. By partnering with communities, educators, and organizations, we provide impactful resources that promote understanding and healing. Experience the transformative impact of visual storytelling with of Substance.
Shopify Started as a Failed Snowboard Store
Some of the most recognizable companies in tech exist because a founder's original business idea simply didn't work — and Shopify is one of the clearer examples of a pivot that turned a frustration into a much bigger company than the one it replaced. In 2004, Tobias...




