Flowers

THE TACTIC Write a one-paragraph cancellation and rescheduling policy, put it on every booking and agreement, and apply it the same way every time. A client cancels the morning of an appointment. Another reschedules for the third time. A third doesn't show up at all....

THE TACTIC Ask every new inquiry the same question, "How did you hear about us?", and record the answer in one place. Review it every three months. Most small business owners market in a lot of directions at once. A little social media, a listing on a directory site,...

THE TACTIC After you send a quote, put three follow-ups on your calendar right away: day 3, day 10 and day 21. Send each one unless the client answers first. You send a quote. The client seemed interested on the call. Then nothing. A week goes by, then two. You assume...