With the rapid rise of social media in the recent years, it becomes more difficult for business owners to know which ones would best be utilized to most efficiently promote their products or services. These decisions are based off of the image of the company and the audience’s demographic. These distinctions of niche include age, sex, interests, values, and more. The most popular of social medias that will be overviewed include Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest.

Here is a list of the median audience of users per app from youngest to oldest: TikTok, Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn.

TikTok is short video content that is good for younger audiences and small business owners. The world of small business crafts and groundbreaking startups gathers a lot of traction with TikTok audiences. Instagram utilizes the short videos of TikTok on a smaller scale while allowing a more authentic experience with static images and scrolling albums.

 YouTube is a space for both the professional and the amateur as it boasts a massive variety of content for any creator or company. YouTube shorts is the short video application that had recently been instated and has gathered a lot of traction, while the longer video distribution compares to none other on this platform. The millions of watching hours throughout every demographic provides a plethora of opportunities to get your advertisements seen by your intended audience.

Facebook has been a social media focused on adult, however with recent applications Facebook has required younger users to create an account to gain access to other resources. Facebook has grown notorious of being high in competition for not only business uniqueness and exposure, but also the user’s time. The interface has grown crowded when compared to others, so unless your company is unique and/or revolutionary enough it may be more difficult to reach your audience – but when you do it leads to better rewards.

Pinterest is great for companies that have a hobbyist and/or artistic approach to their industry. One’s vibe and aesthetic can attract many users to not only their appeal, but their brand as well. Pinterest is great when focusing more heavily on women and/or crafty individuals.

Twitter comes across as “tech-savvy” to their users as its user interface is not as kid-friendly as other social medias. This appeals to teens and adults that want fast, and oftentimes comedic, information about what is going on with their favorite people and topics.

Lastly, LinkedIn is the professional use of social media geared towards workspaces, businessmen, and activists of all kinds. Company events, franchise movements, business politics, and job searchers of any kind are among the things you would find browsing LinkedIn. Their demographic has the oldest average as it pertains to primarily the working middle and upper classes.

By coming to further define exactly who one’s demographic should be, companies would be able to find more success in their social media campaigns by choosing the most appropriate platforms for their particular needs.