Jared Kugel, founder of Tire Agent, proves that failure isn’t the end—it’s often the beginning of something bigger ????

After years in his family’s tire business, he launched his first startup idea—a tire search engine. Even with funding, it flopped. His second idea? A mobile tire installation service… also failed ❌ Soon, he was nearly broke, facing foreclosure, and living off crackers and jelly ????

Most people would’ve quit. He didn’t.

Kugel kept pivoting ???? With help from investors, he tried again—but growth was slow. So he made one more bold move: launching an e-commerce business selling tires online ????

That changed everything.

Within months, sales exploded ???? By focusing on what customers actually needed—affordable prices, fast shipping, and easy installation—Tire Agent found its edge. Today, the company makes over $150 million a year and has sold millions of tires ????

The lesson? Success isn’t about getting it right the first time—it’s about adapting, learning, and refusing to quit when things get hard ????

If you’re building something right now, keep going. Your breakthrough might be one pivot away ????