If you read the book Tiny Habits by my friend BJ Fogg (Founder and Director of the Stanford Persuasive Technology Lab), he describes how all Human Behavior is MAP. In fact, here’s the formula from the book:
B = MAP
Behavior = Motivation, Ability, Prompt. This is called “The Fogg Behavior Model”.
When behavior fails to occur, one of these three things is missing. When these three things converge at the same time, behavior happens. Now, most achievers have plenty of Motivation. In fact, you reading this communication means you have Motivation. The question is: Do you have the Ability? And, are you building in Prompts?
The reason it is so hard for people to put down their phone is because your entire life is connected to it, and the Prompts are built in. You don’t need Motivation for that. What YOU need to do is build in the Motivation, Ability and Prompts into your own Advertising, Business, and Life.
I interviewed an International Consultant years ago named Barry Shamis. He said, “an employee is a behavior rental agreement”. You are renting their behavior. Their behavior is either going to make you money, save you money, or save you time and stress. Everything you say yes to, you’re saying no to something else. If you say yes to watching a movie, you’re saying no to using that time to work on your advertising, or sleeping, or meditating, and so on. Anybody can transform their life if they understand and direct their behavior.
All behavior is, again, Motivation, Ability, and Prompts. So, if you really want to have an edge, understand Human Behavior. Use it not only for yourself, but to direct the people you pay for and to direct your Clients in a way that is GOOD FOR THEM.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
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