When I was a dead broke carpet cleaner, 2 huge insights I realized changed my life forever. They were:
- Learning Direct Response Marketing
- Focusing on Continuity
Learning Direct Response marketing changed the game for me. It allowed me to understand the type of marketing that is not only the most effective, but also the most ethical.
To me, Direct Response marketing is time management marketing. It’s selling in advance. Selling is what you do when you’re on the phone or face-to-face with somebody. Marketing is what you do to properly position that “somebody” in front of you (either on the phone or face-to-face).
Continuity is simply this: It takes just as much time, energy, and money to make a single sale as it does to make a continuity sale. I wish I had learned this much earlier in business. You will put the same amount of effort into making a one-time sale as you will in enrolling the buyer into something that produces recurring revenue.
Automating how often people give you money AND creating a consistent stream of Clients equals a more E.L.F. – Easy, Lucrative, and Fun business and life.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Grow Like Crazy Without Going Crazy
The biggest challenge in building and growing a business is hiring the right people. It's so important to design an infrastructure and foundation that can be built upon. Proper management and automated systems are key. If you’re sitting on a goldmine with “too many...
EPT: The Entrepreneurial Personality Type
#286 Episode Summary: In this episode of I Love Marketing, you’ll learn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker,...
Double Your Revenue in One Year: How to Build, Engage, And Monetize Your Audience with Webcasts
#283 Episode Summary: In this Episode, you’ll discover how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author,...
