Traditional marketing schemes are becoming more obsolete by the day, so it’s about time you were let in on marketing’s best-known secret: Content marketing is king. With the advent of fiber optic internet access and a renaissance in direct mail — if it ever really went away — content marketing can take your business to the next level and thoroughly exceed your expectations. You don’t have to hold a degree in IT to pull it off, either. You can distribute relevant and thought-provoking content to your ideal demographic of potential clients and get the ball rolling on more conversions.

Content marketing is, in layman’s terms, a type of marketing that deals with the creation and distribution of content to your potential clients or business associates that will keep your desired demographic coming back for more. Your custom content can take many forms — from monthly newsletters to daily blogs — clearing the way for you to gain more business. Even if the information you’re publishing doesn’t seem relevant to your industry, it’s all about making connections and creating a sense of worth and trust with your customers, who will appreciate the value you’re adding to the relationship through the content you provide.

If you’re a writer, you can take up publishing informational pamphlets, or even an e-book. If you feel like you’re a personality, you can make videos to connect with your audience and publish them on streaming services. You’ll know which type of content marketing is right for you once you get your feet wet. The best part is that you don’t personally need to do a thing. There are plenty of service providers who specialize in content marketing. You can hire one, sit back, and watch your business interactions increase dramatically.