#281 Episode Summary:

In this episode, you’ll discover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales.

Here’s what you’ll learn from Brad in this episode:

  • How to convert more leads into sales using marketing automation
  • How to reduce frustration around marketing automation
  • The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today)
  • Why how you implement automation is your greatest asset (not the software)
  • Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective)
  • How to bridge that gap from idea to implementation with your automation
  • What LEGO figured out for small business (and how it applies to you converting leads into clients)
  • The power of modular thinking: Breaking down the big thing and compartmentalizing into smaller pieces (or bags)
  • The BIG Problem with the framework of Marketing Automation (and how it’s keeping you stuck)
  • Marketing Automation expands to people who do work in sales, fulfillment, and more (and you might be missing 90% of what could be done to make your company more efficient, and effective)
  • How a Company Playbook and Blueprint can create greater freedom, impact, and contribution and allow you to implement more ideas
  • And more…

by Joe Polish
Founder of Genius Network

Joe Polish

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

  1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
  2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
  3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

More Genius Network Articles You Might Enjoy

The Core of Your Puzzle

The Core of Your Puzzle

Think of your life as a puzzle made up of thousands of puzzle pieces… The middle part of the puzzle is your CORE. It’s where your self-image and consciousness live. It’s where the deepest work is done and the deepest part of yourself resides. Yet, most people work...

Creating a Thriving Company Culture with Zappos CEO, Tony Hsieh

#201 Episode Summary: In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined us as an advisor and investor, and eventually became CEO, where he helped us grow from almost no...

Entrepreneurial Lessons To Bring With You On Your Journey

Entrepreneurial Lessons To Bring With You On Your Journey

One of my earliest Entrepreneurial memories is when I was in junior high going door to door selling newspaper subscriptions. Despite having doors slammed in my face and being incredibly shy and introverted—I did it anyway. I was determined. Like Dan Sullivan, the...