The internet and social media apps can be very confusing. They are continually changing to meet the needs of consumers. One of the vaguest concepts in this realm of marketing is Search Engine Optimization. SEO is essential to any online marketing strategy. Here is a quick break down of why you should be investing your time and energy into getting it right.

Increase in Web Traffic

Most individuals, when searching for a product or service they need, will click on one of the top six suggestions in the results pages. Thirty-nine percent of all eCommerce traffic comes from consumer internet searches. Another statistic from the study shows that 93% of all online experiences begin with utilizing a search engine like Google or Bing.

Consumer Connection

Proper SEO practices improve the user experience and usability of the website. Consumers also place a lot of trust in search engines, so having a listing in the top six results will increase the user’s confidence in your product or service. Just think, how many times have you ventured past the top of the first page or ventured into the second page of a Google search? When they trust your site, they’re that more likely to share your website or content on social media platforms.

Local SEO Increases Engagement

As mobile web traffic is on the rise, local SEO is essential to any start-up or small business. This will give your local community a brand or business to identify with. Areas in the west like Portland, Boise, and Denver have thriving start-up communities that are utilizing the benefits of Local SEO optimization.

There are just some of the ways SEO can benefit your company when you invest in it. If you want to find the right company to set you up for success, I recommend E6 Agency. AFEUSA members receive a 20% discount on all their services.