#279 Episode Summary:

In this episode, Genius Network member, Michael Fishman shares the Drivers of Desire – How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth, with special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994.

Here’s a glance at what you’ll learn from  in this episode:

• The Drivers of Desire
• How to Know What People Want and How to Let them Know You Have It
• What You Can Learn from a famous 15 year old painter about Mastering the Basics
• How You Can Bring Certainty to Your Marketing – and Improve Your Results – Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs
• What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice)
• Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution)
• The 3 Layers in the Drivers of Desire:  ____ Tell,  ____ Tell, ______ Tell
• The Drivers of the reptilian and unconscious brain – and what it means for you
• How You can Communicate to the Deep Drivers of Desire (real examples you can use)
• Why answering the question “What is the survival threat?” helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges
• And more…

P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.

P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):

1. Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
2. Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
3. I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision

P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision

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