#279 Episode Summary:
In this episode, Genius Network member, Michael Fishman shares the Drivers of Desire – How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth, with special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994.
Here’s a glance at what you’ll learn from in this episode:
- The Drivers of Desire
- How to Know What People Want and How to Let them Know You Have It
- What You Can Learn from a famous 15 year old painter about Mastering the Basics
- How You Can Bring Certainty to Your Marketing – and Improve Your Results – Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs
- What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice)
- Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution)
- The 3 Layers in the Drivers of Desire: ____ Tell, ____ Tell, ______ Tell
- The Drivers of the reptilian and unconscious brain – and what it means for you
- How You can Communicate to the Deep Drivers of Desire (real examples you can use)
- Why answering the question “What is the survival threat?” helps you be more compassionate, understand the psychology (consciously and unconsciously), and speak the language your clients use to articulate their challenges
- And more…
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
The Apathy Obstacle: How to Uncover a Huge Cash Windfall Hidden in Your Business
#328 Episode Summary: Do you know the hidden assets that could potentially be worth millions to you? How does one market to the apathetic? Join Joe, Dean, and Jason for an inside look at marketing wins that can make you a lot more money Here’s a glance at what you’ll...
No Technology Will Make Up For Poor Communication
We live in a culture where people think technology is a substitute for human communication. No software…no CRM…no nothing, will make up for poor communication. On top of all this, if you take someone suffering from massive decision fatigue and you don’t show up with...
How to Drive Higher Social Media Engagement
#136 Episode Summary Where you can get templates, exact strategies and case studies that show you what to do (and how to do it) and turn it into tens of thousands of dollars (and in some cases, even millions of dollars) for you and your business How to drive higher...
