Simplicity is a strategy, however, as easy as the four words are to repeat, execution is always very challenging. This article introduces the reader to the most powerful and executable strategy for sharing with others the main ingredients of your business, venture, or gig. This strategy is most applicable to individuals who are pursuing a micro enterprise opportunity/possibility no matter the magnitude. Gig workers of any type can use this strategy as well as any form of 1099 worker, freelancer, seller, agent, or consultant. When you share authentically who you are and what you are doing, consistently, you can reach a multitude. Anyone can execute what you are about to discover! Your potential does not depend upon who provides you with leads. The following thoughts activate the powers within you…how you can create your own possibilities….be the architect!
#1. Who do you know?
When sharing something of value with someone else, it always starts with Who Do You know? The facts are; we all know people who need and will appreciate what we can offer… people are everywhere! The sub questions: Who needs to know what you can do or offer – Who are the individuals, organizations, clubs, groups, businesses, churches, schools, etc. The list goes on. 50% of all companies are engaging independent contractors, the gig economy has surpassed 65 million participants, 40% of this year’s college graduates will never work as a traditional employee, 80% of all workers are now seeking complimentary income possibilities! Why have you chosen to do what you are doing?
#2. What do you offer? Determine your message/Select your messaging tools.
You should use tools to reach and inform your prospects. Create your messages to the audiences that you intend to share your message. Be authentic. Write the messages out and be yourself. Use suggested scripts and guidelines to get you started. Decide what tools you will use to support your message(s). Determine your approach for each audience and decide how you will reach them: Email, Text, Social, Other.
#3. Share with others what you know & execute consistently!
You will never run out of people you know because everywhere you go there are people you can get to know.
Sharing with others is a lot different than attempting to sell others. When you operate out of a mindset that “knows what you have to offer is of value and the audience could not possibly know about what you offer, your sharing becomes fun, and the work associated with executing the concept of sharing becomes both enjoyable and rewarding.
Positive results and rewards are the result of investing time consistently, no matter how much, in Clarity of Purpose (to share with others what was shared with you), Focus, and Flawless Execution Consistently!
The pursuit of simplicity in messaging leads to ease of duplicity of process.
When sharing something of value with others, the simplicity of our method(s) will determine the frequency of our outreach efforts.
When sharing: We focus on enhancing awareness. When we know that what we are sharing is of excellent value to those we share with, it does not matter whether they say yes or no….what matters most is that we shared with others something they may never have known about were it not for us.
Learn to count the “Thank You’s” as they also appear to be a Key Performance Indicator!
I have never known the Power of 3 to fail… The Power of 3 is the essence of a powerful strategy.
