If you want to package yourself, one way to think about it is to find an existing model you love and then wrap your expertise or knowledge around it – or – you can sit down and write the sales letter selling YOU.
To package (and get paid for) your expertise and knowledge, sit down and write the sales letter selling the ultimate solution you wish existed. Don’t be too concerned with whether it will be an online program, or in person, or delivered by others, and so on. There are a lot of different ways you can deliver the expertise. What you need to first identify is what you’re actually selling people.
Sit down and write out the pitch. If you’re unsure how you’re going to deliver it, call it “glop”. Figure out what the “glop” is going to be, and then select your target market.
Ask yourself: “Who am I going to be writing to?” Answering this clearly will help you focus on who you want to be a hero to and what you’re passionate about.
Also, don’t censor yourself as you write the pitch. Don’t overanalyze. You can correct and edit things later.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Why Unique Abilities Require Unique Marketing
#302 Episode Summary: Did you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability®1 with Unique Marketing to transform your business, the unique marketing triangle and more. Ben...
Technology, Focus, and Marketing
#292 Episode Summary: Let me ask you…do you find yourself struggling with all the choices you have with technology to build and grow your business? In this special episode with Dean Jackson and Joe Polish, you’ll learn how you can integrate technology to make it your...
3 Steps For Bringing Back Past Customers
You probably have past customers who haven't bought in a long time. So how do you bring back a past customer in a way that isn't obnoxious? First, start with the understanding that the people you're going to reach out to HAVE shown interest in what you help them with....
