If you want to package yourself, one way to think about it is to find an existing model you love and then wrap your expertise or knowledge around it – or – you can sit down and write the sales letter selling YOU.
To package (and get paid for) your expertise and knowledge, sit down and write the sales letter selling the ultimate solution you wish existed. Don’t be too concerned with whether it will be an online program, or in person, or delivered by others, and so on. There are a lot of different ways you can deliver the expertise. What you need to first identify is what you’re actually selling people.
Sit down and write out the pitch. If you’re unsure how you’re going to deliver it, call it “glop”. Figure out what the “glop” is going to be, and then select your target market.
Ask yourself: “Who am I going to be writing to?” Answering this clearly will help you focus on who you want to be a hero to and what you’re passionate about.
Also, don’t censor yourself as you write the pitch. Don’t overanalyze. You can correct and edit things later.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
www.ILoveMarketing.com/MarketingVision
www.GeniusRecovery.org/RecoveryVision
More Genius Network Articles You Might Enjoy
Collaborate to Elevate: One of the Most Effective Strategies for Amplifying Your Business
#335 Episode Summary: JJ Virgin connected the top health experts in the world and turned her competition into valuable partners. This is how she did it. Here’s a glance at what you’ll learn from JJ in this episode: What JJ did in the health industry to organically...
One Word Secret For Making High Level Connections
If you need to connect with somebody, but you're not sure how to do it, there's a secret that tends to work with high level people. It's called: SINCERITY. It's not that simple, right? Here's the thing: I've interviewed over 1,000 people. I got most of them by reading...
How You Can Create a Highly Productive Company Culture
#191 Episode Summary: John Ratliff delivers a presentation at a Genius Network event on cultivating great company culture.by Joe Polish Founder of Genius Network P.S. I've created a resource page as a central guide with access to valuable resources available to you...
