People underestimate the value of words. They also overlook one of the very best ways to learn marketing: Study Direct Mail. Today, many internet marketers are very promiscuous. They think in terms of quantity of social media posts, or they push out many, many emails. What happens is they can tend to go very shallow instead of going very deep. One of my favorite arenas to make money is Direct Mail because there is less noise today in people’s mailboxes. Yet, very few young people today understand it or specialize in it. It’s like a lost science. Yet, the key here is understanding what the point of the direct mail piece is… It’s about connecting with people (the right list) and using compelling words crafted into a compelling offer.
One of the greatest advantages you have could be the United States Postal Service. They will deliver the greatest salesperson (a sales letter) to almost anybody’s door, and deliver it to them for the cost of a stamp. It’s one of the best things you could ever do to generate business.
Some people will say, “Sure, but I can just send out an email…” Yes, but there are email filters. Just look at your own spam folder. On top of that, you have to compete with all the other unopened emails. Having said that, email marketing is great, but there is SO much of it and it’s crowded. This applies to so much digital marketing.
Your chances of selling increase A LOT when you send your prospects and clients a direct mail piece they can hold in their hands, with no other distractions, not looking at a computer or a screen, and they can just read your sales letter. If it has a grabber attached to the top of the letter – like a dollar bill – even better. And you can’t do THAT through email.
by Joe Polish
Founder of Genius Network
P.S. I've created a resource page as a central guide with access to valuable resources available to you right now. Check it out at www.GeniusNetwork.com/Vision-Insight. Bookmark this page. This is where I will post every new update.
P.P.S. Whenever you're ready... here are 3 more ways I can help you make YOUR business and life more E.L.F. (Easy, Lucrative, and Fun!):
- Discover the 10x Multipliers to grow your business exponentially… Amplify your opportunities and reveal the untapped potential in your business: www.10XTalk.com/Vision
- Trigger these 8 Profit Activators in your business right now: www.ILoveMarketing.com/Vision
- I'm often asked what books I recommend. So, I've put together a collection of books and products in 9 specific categories. These are resources we've shared in Genius Network to help improve life and business... To check them out visit www.JoePolish.com/Books-Vision
P.P.P.S. If You Or Someone You Know Is Struggling With Addiction, visit www.GeniusRecovery.org/Vision-Letter
Also, check these out 🙂
www.JoePolish.com/Vision-FreeBook
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