Some of the greatest joys in life come from the relationships we create. When we find a person we connect with, we rarely forget or let them go. That’s why you — yes, you, the business owner — need to be on the front page of your company’s story. In print.

Why print? It’s an eye-catching, premium way to sell your business in 2021. It builds your credibility with customers and referral partners more effectively than an email, which everyone is doing today.

Also, people love stories about people. Talking about company values isn’t good enough to prove you’re committed to them. Put out a newsletter to show how those values have been a part of your life. Not only will customers hear your experiences and learn something new about the world, but they may also identify with you and your brand.

Wait a second — I can hear what you might be thinking. “I’m not interesting enough to do that.” While it’s completely normal to feel that way, it’s also completely wrong. People don’t actually care if you’re not Indiana Jones, because most aren’t either. People just want to find other people they can trust. By sharing yourself through a monthly newsletter, you can further position yourself and your business as a trustworthy, local source of information in whatever industry you specialize in.

If you want to get started, join AFEUSA to get exclusive discounts with our good friends at Newsletter Pro and receive their free book “The Ultimate Guide to Newsletters.” You’ll also get $1,000 off set-up fees for a custom newsletter! Start building unique relationships with your customers today!