Sales is not a science, but there are ways to improve your results through modern methods. One such technique has been developed to make closing clients easy: the sales funnel.

A sales funnel is a marketing strategy that outlines a customer’s journey from potential client to dedicated one. At the top of the funnel is a pool of potential clients that aren’t aware of your services. You move potential clients into the funnel by developing your brand by gaining exposure. A great way to start is by investing in your social media presence. This builds your credibility and authority in the industry your working in.

The next step is creating an attractive website where someone can sign up for a newsletter, blog subscription, or a free guide. This way you’re offering them something of value as a jumping-off point to make the next move. Build on that relationship with a free offer. This is where newsletters or email content comes in handy. Whatever you choose needs to be consistent to keep the potential client engaged. Interact with them, answer their questions, and respond to their feedback as much as you can via email or social media.

Constant contact pushes clients towards the bottom of the funnel and builds rapport. Once you’ve built that rapport, it’s time to ask for the sale. This can be done through email, webinar, or if you’ve built a close enough relationship, a personal call. Offer an introductory price to give them additional incentive to buy your product or service.

Navigating sales funnels can be tricky so I implore you to work with a business coach to ensure you’re on the right track. If you’re an AFEUSA member, gosmallbiz.com offers an exclusive discount to ensure all AFEUSA members have the resources to succeed.