People buy from people they trust. That’s the not-so-secret secret. If your customers trust you and your business, they will buy from you. As simple as that is to understand, getting customers to a point where they trust you is a little less intuitive. The bottom line...
It’s the goal of any business, no matter what size or what products or services they sell, to generate revenue. To do that, businesses need to generate leads. More than that, though, if you’re hoping to turn leads into customers, you can’t just expect any old lead...
Just because your customers are engaging with your business on one platform right now doesn’t mean that will always be the case. People change, and the way you market your business should change with them. Otherwise, you’ll lose out on revenue and valuable...
If the success of businesses like Starbucks and Panera through the pandemic proves anything, it’s that loyalty programs work. Loyalty programs, in short, make customers feel as though a business is intentionally offering them products and services that they are...
We all get stuck once in a while, and being “stuck” never looks the same for two people. Maybe you’ve gotten further in your career and business than you ever thought possible — where could you possibly go next? Or maybe you feel bored but lack the proper inspiration...
After getting new customers, many business owners assume they’ll stick around — but why should they? That’s the question a great retention strategy will help answer for you. Over 70% of customers will leave a business due to unsatisfactory customer service. A big part...
Successful entrepreneurs can see opportunities where others do not, generating fresh ideas and excitement about possibilities. But this enthusiasm can become a weakness if it diverts attention from daily business operations.
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